Most small, local businesses operate on a shoestring budget, and such a tight financial situation doesn’t leave enough resources for marketing. And yet, recent reports have shown that almost 25% of locally owned businesses close due to low sales or cash flow, which brings us to the point that you still need to find a […]
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How to Design a Reward System in the Company
A reward system is designed to generate good results by building good habits. For example, if your team is expected to close ten deals for the quarter and it closes fifteen, then a bonus is given to motivate them to do the same for the next quarter. But is this an effective way of rewarding […]
A Guide to Holiday Advertising
Holidays are approaching, and we all know what that means, don’t we? Yes, it’s that time of the year when everyone is willing to spend a little bit more money than usual. Businesses who know how to use the holiday hype to their advantage can earn a fortune, as long as they adapt their marketing […]
Company Formation Checklist
So you want to open a company in Ireland? You’ve made the right choice. With over 60 companies opened every day, Ireland is one of the hottest start-up centres in the world. Though it may seem complicated at first, opening a company in Ireland can be done in a few simple steps. If you know […]
How to Build Links for a Travel Agency
The travel industry has been experiencing a steady growth for a number of years now and this has had a positive effect on travel agencies. While this is certainly a positive trend, it has also led to an increase in the number of travel agencies around, making the market more competitive. As the ever-growing number […]
How to do a Digital Campaign in the Beauty Industry
Digital marketing has transformed the way brands promote their products, and its impact is particularly powerful when it comes to the beauty industry. Unlike B2B industries which are generally considered unglamorous and tricky to present in a visually appealing manner due to the complexity of their products and services, beauty brands and digital marketing are […]