Wondering if your finance website could use digital marketing? Of course it can! Since everyone is online these days, there’s no better way to reach your target audience than by utilizing the power of the internet.
Whether you offer financial services, advice, or something else, you could benefit from a sound online marketing strategy. Here’s how.
Make Your Online Presence Impeccable
Precision, accuracy, and professionalism — these are some things that customers expect from a financial organization or company. Your website needs to be flawless because potential clients will judge you based on your online presence first.
Remember that consumers are spoilt for choice — as many as 40% of them will leave a website if it takes more than three seconds to load. They don’t care as there are plenty of competitor sites to choose from.
Aside from being fast-loading, your site needs to look polished, be easy to navigate, and provide accurate data. If you leave a negative first impression, you likely won’t get a chance at a second one.
Invest in SEO and Content Marketing for Better Organic Reach
While it’s important to have an appealing website, it can’t do much on its own. What good is a gorgeous design if there’s no one to see it? You have to “invite” the audience to view the website, and search engine optimization (SEO) is there to help you do that.
SEO involves numerous practices and techniques that can make your site rank higher on Google and other search engines. It might be a good idea to work with an SEO expert for the best results.
SEO and content marketing go hand in hand as quality content is the best way to attract your target audience.
Although the most popular type of content is blog posts and articles, it would be wise to explore other options too. The finance sector has seen a significant increase in the use of video marketing lately.
Cater to the Right Audience
Although you may be excited to spread the word about your business, non-targeted marketing efforts are almost like shouting to the boundaries of the universe, i.e., utterly inefficient. It is imperative to know who your target audience is and try to reach them specifically.
For example, a global stock market watchdog and a local financial advisor will have entirely different SEO strategies. Customer location is relevant to the latter but not necessarily to the former.
So it would help if you thought about demographic factors — such as age, geography, and gender — and establish what your prospects want from you, where best to reach them, etc.
Lastly, use customer feedback to better understand what you can offer them.
Social Media Is Where It’s At
At first glance, there may appear to be a great discrepancy between the casual world of social media and the professional field of finance. However, this is far from the truth. Businesses all over the world are utilizing the power of social media to advertise their services to the right crowd.
As everyone who has internet access has an account on at least one platform, social media is a goldmine of potential clients. You can always check out how successful finance brands are doing it for inspiration and guidance.
If you want to take it a step further, you can even use paid social ads to make your content truly stand out. Ad blockers can’t get to these ads, and they get more attention than traditional ones.
Paid Advertising for Faster Results
Speaking of paid social ads, if you want to stretch beyond your organic reach, you might be able to benefit from pay-per-click marketing (PPC). This type of advertising allows you to simplify your marketing campaign and pre-select your prospects based on any relevant factors, such as their browsing history.
For example, paid search marketing can make your website appear at the top of the search results for any relevant search phrases.
You might not like the idea of your site appearing in the form of an ad, but the top is the top. You’re much more likely to get noticed that way than if you were to “sit” patiently on page nine of search results.
Be Mobile-Friendly
More than half of the world’s web traffic comes from smartphones, which means your website should work flawlessly on mobile devices too. If a prospect tries to open a site via their iPhone and stumble on jumbled-up text and misaligned categories, they won’t think twice before they leave.
It’s vital to have a functional and attractive mobile version of your site if you don’t want to deter everyone who looks up your services on their phone (which is a lot of people). Not being mobile-friendly could make you appear unprofessional and sloppy, which is not the best image for anyone dealing with finance.
Potential customers should be able to navigate the mobile version of the website with as much ease as the desktop version.
Customer Retention With Email Marketing
Once you get the attention of your target audience, you need to work to retain it as well. You can do this by interacting with your customers regularly. One of the best methods for customer retention is email marketing.
You need to practice this type of marketing carefully as it can be counterproductive and annoy your subscribers. That’s why it’s essential to think hard about what will interest your clients and provide them only with top-notch content via email.
Another great thing you can do is allow your subscribers to control how much content they want to receive and how often. It’s better to lose a subscriber than a client.
There’s Wisdom in Data
Finally, as a financial brand, you understand the power of data and statistics. Check your metrics regularly and see what they can tell you about the success of your marketing campaign and how you can improve it.
What’s more, you can compare your data to your competitors’ and see what you can learn from them.
As you can see, digital marketing could help you take your business to another level if you know how to use it.
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