Holidays are approaching, and we all know what that means, don’t we? Yes, it’s that time of the year when everyone is willing to spend a little bit more money than usual.
Businesses who know how to use the holiday hype to their advantage can earn a fortune, as long as they adapt their marketing efforts to the new festive season.
To help you make the most out of the holiday season, we’ve written this advertising guide with a few steps you need to follow to bring the holiday magic to your business.
Make the merriest time of the year the most successful time of the year for your company, with these easy tricks.
Plan in Advance (P.S. You are Already Late)
Did you know that about 40 per cent of buyers start their holiday shopping before November? Therefore a timely holiday advertising plan needs to be set in place way before the holiday season approaches. Experts agree that the best time to start planning is six months in advance, in other words during the summer. That’s not surprising after all, knowing how much time organising an elaborate marketing campaign can take.
This is a great time to think about what products you want to display and which advertising channel you want to focus on, or to decide on special discounts or gift guides for your customers. Then go through the original plan once more three months before the holidays and fine-tune the details. When you are done, you should have your calendar of promotions, social media visuals and everything else sorted out and ready for launch.
Decorate Your Business Offices
Nothing screams Christmas more than good old-fashioned holiday decoration. Decorating your company offices or your store, will help both your employees and potential clients get in the holiday mood. Interesting holiday decoration can intrigue customers and get them to take a look at what your store has to offer. Also, having some festive lights or maybe a Christmas tree in the office will help you relax during important meetings and inspire you to think of great new ideas for the holiday season and beyond.
Invest in Promotional Banners
Promotional banners are a great way to promote your business during the holidays. You can use them outdoors, to draw attention to your store, or indoors, on various trade shows, meetups, holiday fairs and crowdfunding events and so on. To ensure that your banner gets the attention it needs, make sure that the message you are trying to convey is clear and aligned with your overall marketing goals.
Remember, people will only look at your banner for a few seconds. That’s why you have to make the message clear and the font attractive. Also, a good idea is to adjust the banner colours to the colours of your logo, so that when people look at your banner they instinctively think of your brand.
Use contrasting colours for letters and background to draw the eye toward your banner, and make the message really pop. Also, investing in good-quality materials for the banner, will give your ad a touch of luxury.
Though the majority of people still do their shopping offline, most of them do some offline research before they hit the stores. Studies have shown that a whopping 95 per cent of millennials research products online before they do their holiday shopping. That’s why it’s important to do some holiday search engine optimisation, to make sure that your website gets discovered by Internet users.
With holidays comes a special set of keywords whose search volumes drastically increase during the festive season. For example, a lot of people will be using the Internet to find inspiration for presents and the lowest prices, so keywords such as “best Christmas deals” or “Christmas gift inspiration” will be massively researched in the winter, even though their yearly average might be low. To identify the right keywords, limit your Keyword Planner search on a pre-holiday period, instead of looking at average yearly Google search volumes.
Add Christmas Spirit to Your Social Media Channels
Social networks have become a real powerhouse when it comes to marketing your business online. That’s why you must not make the mistake of underestimating your social media channels during the holidays. In the spirit of Christmas, organise a giveaway and invite people to share it with their friends and followers.
Give away gift cards, free samples or discounts to the fastest or most interesting posts and comments. Also, don’t forget to change your profile pictures and your feature images to something Christmassy to convey the spirit of the holidays.
With so many different ads, billboards, brochures and carefully planned Christmas sales, it can be difficult to make your holiday marketing campaign stand out. But if you follow these easy tips you’ll be able to use the holiday craze to your advantage.