So, you’ve penned an amazing blog post packed with relevant information and actionable tips and you can’t wait to share it with your audience believing that they will find it ultimately useful?
That’s awesome, but there’s that small problem concerning the fact that every day more than 4 million blog posts are published, and it’s hard to reach your readers in such an oversaturated market. And the internet isn’t only flooded with blog posts. You also need to make your content stand out in an ocean of tweets, videos, images, gifs, and other types of content. In order to succeed, you need powerful aides, and that’s where paid social ads come in.
Why Use Paid Social Ads?
When you can rely on organic reach which is free, right? Maybe, but it’s also as dead as a dodo. On the other hand, paid social ads are extremely cost-effective, and according to predictions, social media advertising revenue is forecast at $51.3 billion in 2018. Another reason for leveraging this kind of advertising is that more than 45% of Americans use ad blockers, which means that they can successfully ignore traditional ads. Finally, people spend more time on various social media channels than they spend watching TV.
So, it’s self-explanatory why launching a paid campaign on Facebook, Instagram, Twitter, or LinkedIn can pay off significantly. Hiring an agency to do your social ads for you can be the easiest way to reach new audiences, so take a look at some of the stats we have compiled for you and choose a platform that would best fit your needs.
This social media platform boasts 2.23 billion active monthly users which makes it an excellent channel for targeting different audiences from all over the world. Facebook is the most popular network among 18- to 29-year-olds, with 83% of women using it in comparison with 75% of men.
You can advertise to versatile demographics and audiences on Facebook, and that’s just one of its benefits. Besides that, Facebook ads are pretty cheap. For instance, by spending just $1 a day, your content can be seen by 4,000 people which is way more than what you can achieve by relying on likes and shares for expanding your reach organically.
It’s also worth mentioning that Facebook has some exceptionally powerful targeting capabilities. You can choose different filters, such as interests, locations, demographics, online behaviours, or languages among many other things and create highly granular campaigns. Facebook retargeting ads can do wonders for pushing your indecisive customers down the funnel.
They allow you to retarget those who visited your website and spent a certain amount of time browsing through different pages and serve them ads containing the products they were interested in.
Even though this visually oriented platform has fewer users than Facebook, it’s growing very quickly and it’s extremely popular, especially among younger generations. It should also be mentioned that since it was acquired by Facebook some time ago, Instagram is fully integrated with Facebook Ads. Another plus is that Instagram users are well-known for their engagement with brands.
Surveys say that not only are Instagrammers willing to engage with ads on this platform by clicking on them, but they’re also more likely to recall these ads, which is very important in terms of brand recognition.
You can take advantage of Photo Ads, Video Ads, Slideshow Ads, Carousel Ads, and Stories Ads. Stories have particularly good engagement rates, so make sure to take advantage of this kind of paid advertising. Use the allotted 60 seconds wisely and divide longer videos into more digestible 15-second segments. It’s important to capture your followers’ attention by adding humour or catchy textual cues. Besides that, don’t forget to add your logo and brand name to the video in order to boost brand awareness and recognition.
Something to keep in mind is that 80% of Twitter users live outside the U.S. and they enjoy above-average incomes. When it comes to this microblogging platform, there are two ways to promote your content – by automatically promoting your tweets and by creating regular ad campaigns. You can choose where your ads will appear, and these placements include searches, your profile, users’ feeds, or the Twitter Audience Platform.
Twitter took a cue from Facebook and introduced a highly granular targeting system so that you can create your target audience for your campaigns based on some of the following options: devices and carriers your followers use, keywords, followed accounts, events, or behaviours. Don’t neglect video ads, as 67% of Twitter users don’t think that video ads are intrusive. Moreover, in their opinion, these ads are informative.
LinkedIn has about 560 million users, and every day 40% of them use this social media platform for business professionals to have conversations. However, when it comes to paid advertising, LinkedIn is somewhat overlooked and it’s mainly because people think only the B2B crowd use it.
But it’s a big misstep since this network has great targeting options which allow you to achieve extremely precise reach. As LinkedIn has the option to target your audience by job title and role, your ads can be served to decision-makers directly which can increase your chances of closing a deal.
There are two main types of ads – Self-Service Ads and LinkedIn Advertising Partner Solution. The first type lets you create your own ads, while the second provides you with different outsourcing options, meaning that you can have access to a wide variety of tools and enlist the help of advertising experts.