Leslie Gilmour 
No matter what kind of business you run, it’s crucial for your potential customers to be able to find you on the internet. For this, you need so-called general SEO, that is, the work of optimising your website for global or national searches. In other words, if you want to target a particular audience regardless … Read more
Local SEO has become an increasingly important facet of search engine optimization, as it’s capable of amplifying your digital marketing efforts and turning them into foot traffic. According to Google, 82% of people rely on search engines to find local information. Similarly, there has been a 150% increase in the “near me” search phrases, which … Read more
Marketing differentiates your business from every other business that your customer could choose. It is the first impression of your business, and we all know that first impressions DO count.
We started working with Follow the Camino in July 2016. They initially hired us for a technical SEO audit. Their website had been hacked, made possible by an error on the part of their hosting company, and they needed to make sure everything had been cleaned up. (Note on the above image: I prefer to … Read more
This is a question asked by Brian from http://www.bjp.ie/ on our Facebook page. Getting into a daily, weekly, monthly system of SEO tasks. Also getting a template for organising link building management. And lastly, wondering how much time should a small insurance broker invest in SEO we are totally new to the game. SEO is … Read more
This engineering SEO case study will focus on one company and its products and services. However, I have had the pleasure of working in what is considered not sexy industries for many years. Companies like engineering, construction, fabrication, stone suppliers & quarries, timber suppliers, cladding, substation safety and a bicycle manufacturer – you get the … Read more
Have you ever seen Field of Dreams? Even if you haven’t, someone has at some point likely quoted you the line everyone seems to know from the movie: build it and they will come. And while it may have worked for Kevin Costner, the same will not likely be the case for your small business … Read more
Attracting and keeping the attention of other businesses can be much more challenging than generating and nurturing B2C leads, but the rewards are also far greater. Not only in terms of actual conversion value, but also in terms of the reputation, authority and contacts gained with each successful collaboration. Like everything else, it gets easier … Read more
An SEO audit is the first thing that you should do if you plan to boost your website’s search engine ranking and to fix most (if not all) SEO errors. An audit can be an overwhelming task and it might need a lot of time but a quick SEO review won’t take much of your … Read more
The growth in digital online advertising and marketing spending is an area that all companies need to be aware of. Changes According to Google, the shift in media consumption since 2010 has been the following: Chanel 2010 … Read more
Local SEO should be considered essential for any business that targets customers in a specific location. Physical businesses including stores, restaurants and dental practices that want to get found online need to focus on their local SEO efforts. Wherever you are trying to attract local customers, local SEO plays a key role in boosting your … Read more
Looking for some quick wins on your website to improve your rankings and get more clicks from Google? Making changes to websites often involve skills from different people across the business such as coding and design, but these 5 suggestions should be things you can work on without needing a line of code to be … Read more
Medic updates in Google have made it a turbulent year for cosmetic surgery websites, their traffic and rankings. However, we still achieved great results. TL;DR 89% organic traffic increase 28% total traffic increase 40% increase in enquires (These are all year on year stats). We started working with the company in May 2018. During the … Read more
As strange as it may seem, SEO and the travel industry have one thing in common – both deal with pointing customers in the right direction. If you’re in the tourism, travel and hospitality industry, you’ve most certainly noticed that the market is pretty saturated and that your competition is fierce. Nothing strange, given that … Read more
So the boss attends a digital marketing for accountants event, hears that LinkedIn and Twitter are really valuable platforms to be on, and comes back to the office asking you to get the accountancy firm more established on social media. Now it’s your job as the Marketing Manager of the firm to launch the business on … Read more
The travel and tourism industry has been steadily growing, and according to stats, it’s one of the fastest growing sectors with bookings reaching $1.6 trillion in 2017. But, apart from being very lucrative, this market is also a highly competitive and saturated one, which means you have to tap into different marketing strategies if you … Read more
Content marketing is essential for startups that want to thrive. This guide will help you craft an effective content marketing strategy for your new business.
Not all those who wander are lost. We know what J.R.R. Tolkien meant to say, but appealing as it may sound in real life, it can’t be applied to your travel website. If it’s not easily found on the internet and does not appear in your target audience’s searches and queries, it’s obviously not a … Read more
A needle in a haystack. That’s your website on the internet. With 5.6 billion searches processed by Google every day and the fierce competition consisting of approximately 400 million active websites, you can’t expect your target audience will just stumble upon your little corner on the World Wide Web and discover all the useful and … Read more
The words “small business digital marketing strategy” do have a very serious ring to them, don’t they? Even a bit ominous, if you ask me. When embarking on the amazing journey of running a small business (with the hopes of one day running a large business) – you need to do a lot of prepping … Read more