Leslie Gilmour 
Not all those who wander are lost. We know what J.R.R. Tolkien meant to say, but appealing as it may sound in real life, it can’t be applied to your travel website. If it’s not easily found on the internet and does not appear in your target audience’s searches and queries, it’s obviously not a … Read more
A needle in a haystack. That’s your website on the internet. With 5.6 billion searches processed by Google every day and the fierce competition consisting of approximately 400 million active websites, you can’t expect your target audience will just stumble upon your little corner on the World Wide Web and discover all the useful and … Read more
The words “small business digital marketing strategy” do have a very serious ring to them, don’t they? Even a bit ominous, if you ask me. When embarking on the amazing journey of running a small business (with the hopes of one day running a large business) – you need to do a lot of prepping … Read more
The best marketing doesn’t feel like marketing. – Tom Fishburne How many times have you heard that catchy concept of great products selling themselves? Probably many. And it has probably made you wonder whether you should pour all that money into marketing and advertising campaigns. If your product is great, that is. The truth is … Read more
For accountants getting the marketing and client acquisition process right makes the job of running your business less stressful. It is far easier, and more effective, to run marketing as an on-going process.
SEO is all about Google. Sure, there are SEO experts who dabble in Bing or DuckDuckGo, but for the most part, search engine optimisation is about Google search and ranking as high as possible in Google’s search results. Where do You Start? Because of this, it is always a good idea to go to the source … Read more
Growing your accounting firm requires a serious and strategic approach, and having a detailed marketing strategy in place is essential. However, marketing usually isn’t a top priority when we’re talking about smaller accounting firms, but growth requires investing more time and money in it. Making your firm more visible will result in generating better leads … Read more
Internal links are one of the biggest levers of Google rankings and traffic increases for a website. The following guidelines were written for my clients and for internal use – they are intended to make internal links easy to understand for non-technical SEO people. What is a Link and What is Anchor Text? Yes, this … Read more
BeFound.ie provides comprehensive keyword research services to help you target the right keywords and improve your website’s SEO.
We would all like more website traffic – without having to write new blog posts or think of post titles or need to build more links? This is the Blueprint to Solve that Problem Coming up with ideas to write about can be difficult. I want to make your life a bit easier while at the … Read more
Chatting to a friend who also works in digital marketing a couple of months back, we got to talking about link building. 30 minutes into the conversation, I realized I was outlining a strategy for his business. He was nodding and telling me he’d love to hire us – which was quite the opposite of … Read more
Having great content will always make link building easier and therefore will also normally cost less. But, if you don’t have great content, the minimum bar, then everything will be an uphill struggle.
Pillar content is simply great content that sites at the top of a topic hub. This piece of content will be one of the flagship articles on your website. It will show your expertise and experience.
If you need links to your site but are not sure how to get them, here is how you can find great link building opportunities to increase traffic.
If you are wondering what does a content marketing agency do and whether your business needs one, this guide explains everything in great detail.
Boost website visibility and traffic with BeFound SEO’s guest post outreach services. Improve your online presence and grow your business. Learn more today.
The eCommerce world is a dog eat dog one, though there are still easy wins in eCommerce. With consumers being presented with thousands of potential results for their search queries, the competitive landscape is fierce. In order to get the top spots on Google and succeed as an eCommerce business, you need to get surgical … Read more
Stay up-to-date with the latest digital marketing events in Ireland. BeFound.ie’s blog provides a comprehensive list of upcoming conferences and seminars.
SEO is an ever-evolving beast but one principle remains the same: if you want to have a successful eCommerce business and run a website that people actually visit, then you need to make sure you have a world-class SEO strategy. In order to make sure that you have the best possible SEO strategy there are … Read more
How is link building different for eCommerce sites? While the basic process of building links in itself works the same whether for eCommerce sites or any other sites, most SEO experts agree that eCommerce can be more difficult for one particular reason: It’s hard to get people to link to pages that have high commercial … Read more