Online marketing for accountants

Online Marketing for Accountants

Digital marketing has the highest ROI, and yet many accounting firms still mainly rely on the outbound approach and its traditional marketing methods. Although you can still attract new clients through newspaper ads, TV and radio commercials, and billboards, digital marketing has become indispensable for the firms providing accounting services. In this post, we’ll discuss … Read more

SEO in simple tiles laid horizontally

Cheap SEO – Is that what you want?

First off, no I don’t offer cheap SEO and this is not an ad for cheap services.  In fact, I have a philosophical problem with any business that brands their services as cheap. Recently a client told me that their current SEO provider was cheaper and that they had various quotes that were also cheaper … Read more

Man performing SEO competition research on a laptop

SEO Competition Research

Before starting to target your particular area online it is important to perform competition research first to find out as much information as possible.  These are the main areas I need to have information about: Is there traffic Who are your competitors? How much will it cost to compete? How long will it take to … Read more

e-Book loaded on an e-Book reader

E-book Marketing for Independent Authors

Marketing was always important for selling books and getting new authors in front of readers.  Due to the ease of publishing on Amazon Kindle eBook marketing for independent authors has become even more important. But where to start?  I have published one e-book, a travel guide, and in many ways getting in front of my … Read more