One of the best marketing strategies to invest in when looking to connect with your target audience is search engine optimization (or SEO for short). Although it may seem insignificant to some small business owners, it’s a crucial part of any inbound marketing campaign and can set aside your brand from the competition. Below you’ll … Read more
UPDATE: According to Google the last manual update of Google Penguin started on Friday 23rd September 2016. So far, I have not seen any effect in any Irish websites or SERPs that I am tracking, it may take a few weeks for the full roll-out of the integrated algorithm. After many years of waiting for … Read more
Exactly 50 years ago, a technology that will disrupt the way we communicate was invented. Apart from being convenient, email marketing has a very strong return on investment – for every pound you invest in it, you can expect to earn £42, which makes it one of the most cost-effective marketing approaches for accountants. And … Read more
There’s a lot that goes into SEO. Some suggest there are 200+ Google ranking factors. You’ll see some of the famous names in the industry talking about all kinds of fancy techniques and strategies (like language models using ngrams or biometric parameters while viewing results.) This is all well and good, but it’s advanced stuff. … Read more
Google search console is absolutely crucial in your content marketing efforts. It’s key to understand what content marketing is and why content marketing matters to succeed at SEO.
Long gone are the days when you could promote your business and attract new customers by means of traditional marketing methods such as TV commercials, newspaper ads, and spam emails. Modern customers can now fast-forward your commercials, ignore your newspaper ads, and send pushy emails directly to spam. Banner blindness can render your marketing efforts … Read more
Digital marketing has the highest ROI, and yet many accounting firms still mainly rely on the outbound approach and its traditional marketing methods. Although you can still attract new clients through newspaper ads, TV and radio commercials, and billboards, digital marketing has become indispensable for the firms providing accounting services. In this post, we’ll discuss … Read more
First off, no I don’t offer cheap SEO and this is not an ad for cheap services. In fact, I have a philosophical problem with any business that brands their services as cheap. Recently a client told me that their current SEO provider was cheaper and that they had various quotes that were also cheaper … Read more
Before starting to target your particular area online it is important to perform competition research first to find out as much information as possible. These are the main areas I need to have information about: Is there traffic Who are your competitors? How much will it cost to compete? How long will it take to … Read more