Business Marketing

You’ve probably read all the stats claiming that customer acquisition is somewhere between five and 25 times more expensive than customer retention. Besides, your existing customers are 50% more likely to try your new products and spend 31% more than the new ones. But, all this doesn’t imply that customer retention should be your only … Read more

Guerrilla marketing is usually associated with the B2C arena – companies surprising their potential customers with unexpected and usually very innovative messages that cost a fraction of what more traditional marketing costs. Guerrilla marketing is less common in the B2B arena and it can sometimes feel almost tame when compared to B2C guerrilla marketing, but … Read more