How to Hire a Good SEO Company

SEO is all about Google. Sure, there are SEO experts who dabble in Bing or DuckDuckGo, but for the most part, search engine optimisation is about Google search and ranking as high as possible in Google’s search results. Where do You Start? Because of this, it is always a good idea to go to the source […]...

Published On - April 5, 2022

Leslie Marketing

List of Digital Marketing Events in Ireland

Staying in the loop is one of the most difficult things about digital marketing, but it is also one of the best for inquisitive marketers. Perhaps ironically, the best way to stay on top of all things digital is to step away from your computer and rub shoulders with fellow digital marketers in meatspace. What […]...

Published On - January 7, 2022

Leslie Marketing

Link Building Strategies: What Should You Focus on and What Should You Avoid?

There’s a lot that goes into SEO. Some suggest there are 200+ Google ranking factors. You’ll see some of the famous names in the industry talking about all kinds of fancy techniques and strategies (like language models using ngrams or biometric parameters while viewing results.) This is all well and good, but it’s advanced stuff. […]...

Published On - April 29, 2021

Leslie Marketing

How to Use Google Search Console for Content Ideas

Google Search Console is a must if you want to understand how your content performs as well as whether it’s properly optimized for Google. This is a free tool designed by Google to help its business users ensure that their websites are well-optimized for search, easily discoverable, and visible to a relevant audience. It’s safe […]...

Published On - April 26, 2021

Leslie Marketing

B2B Content Marketing for Services

Content marketing for service businesses has to be approached differently than for those selling tangible products with immediately visible features and benefits. If you’re running an accounting company, providing healthcare services, or practising law, then you’ve noticed that your content can’t be done in the way that so-called glamorous industries do it. However, the fact […]...

Published On - January 16, 2021

Leslie Marketing, Accountants

An Introduction to Digital Marketing for Businesses

The growth in digital online advertising and marketing spending is an area that all companies need to be aware of. Changes According to Google, the shift in media consumption since 2010 has been the following: Chanel 2010 […]...

Published On - October 4, 2020

Leslie Marketing

How to Decide on Your Digital Marketing Budget

The best marketing doesn’t feel like marketing. – Tom Fishburne How many times have you heard that catchy concept of great products selling themselves? Probably many. And it has probably made you wonder whether you should pour all that money into marketing and advertising campaigns. If your product is great, that is. The truth […]...

Published On - May 2, 2019

Leslie Marketing

SEO Competition Research

Before starting to target your particular area online it is important to perform competition research first to find out as much information as possible. These are the main areas I need to have information about: Is there traffic Who are your competitors? How much will it cost to compete? How long will it take to […]...

Published On - December 9, 2017

Leslie Marketing

E-book Marketing for Independent Authors

Marketing was always important for selling books and getting new authors in front of readers. Due to the ease of publishing on Amazon Kindle eBook marketing for independent authors has become even more important. But where to start? I have published one e-book, a travel guide, and in many ways getting in front of […]...

Published On - October 21, 2017

Leslie Marketing