My dad was an accountant, my brother is one, and very nearly was, but I left my ACCA studies for digital marketing. I am not unaware that I solve the biggest problem my dad had while running his practice – getting more of the right type of client.
No matter how great your accounting firm, getting new business can be challenging. With digital marketing becoming the air we breathe, it dictates the ins and outs of your business presence. Where do you start, and how do you allocate your marketing budget for the best return in the shortest time frame while aiming for your long term goals?