Digital Marketing for Accountants
It is not lost on me that here I am providing accountancy marketing services while my Dad was an accountant and my brother is one. (And many moons ago I started my training in my Dad’s practice)
My marketing agency solves the problem that I watched my Dad have while he ran his business – finding new clients. Doing the work is generally easy, a steady stream of new clients is the part I solve.
Finding more of the right accounting clients for your business is a struggle that all service business owners face. We take away that struggle and allow you to focus on growing your business.
Whether you are a local accountant or target a niche – we can help your accounting firm grow.
SEO Audits
An SEO audit is where we start all new projects. This review will ensure your accountancy website is technically set up for ranking in Google and the content is high quality.
Google Ads & PPC Services
Ads on Google, Facebook & LinkedIn are the quickest way to bring in new clients – assuming you are laser focused. There are better long term solutions. Read more on our PPC management services.
Website Content Creation
The content published on your website should reflect the questions and information your target market is searching for. More on Content Writing for blog posts and service pages.
Local SEO
For the vast majority of local accountants, being listed on the map pack for local SEO queries like “accountant in Manchester” is one of the main goals. We will get you there.
Content Audits
If a website does not need a full SEO audit we will need to complete a Content Audit. A content audit will ensure that you are publishing the most relevant content for your target market.
Link Building
Link building is the strategy of having your website listed on other high quality websites. This improves your ranking in Google, brings in referral traffic, and results in more customers.
1st Page Ranking is the First Step
Being number 1 in Google’s search results is the aim of all accounting firms – we do this by using search engine optimisation for accountants. Getting into the first page is a good start for your accountancy marketing. Being in the top 5 is a must. There are very few clicks on positions 6 to 10.
Moving from 9 or 10 to positions 1 to 3 can take a while, but the result in the form of traffic and consumer trust is huge. Depending on the level of competition it is always best to work to gain one of the first three positions.
Helping Accounting Firms Grow
Audit Your
Website
Fix All Optimisation Problems
Build Links
Optimise & Write Focused Content
Do You Want More Leads?
Find out how we can help your business grow.
Digital Marketing Case Studies
I love bragging about the success of our digital marketing for accountants projects.
This accounting practice turned the geographic local practice idea on its head and aimed for niche online targeting, an excellent looking website design, and great brand identity. This has led to incredible success over the last 3 years and great lead generation directly from Google organic traffic.
The company’s digital marketing strategy is focused on the startup market and therefore most content is written to answer questions from startups. Read the full case study.
89% organic traffic increase and a 40% increase in enquires
This cosmetic surgery website has managed to grow through Google’s medic algorithm update. Read more
Digital Marketing for Accountants
Why work mainly with Accountants?
It became obvious as my digital marketing agency expanded that we had great experience in certain areas – due in large part to my background.
We worked with a lot of professional services companies and the success of these digital marketing projects was in no small part to my financial services background – I started my ACCA training while in a family accountancy practice, (I did not complete it and left for sales and marketing).
The combination of my experience in a family accounting firm, then working for large companies in their finance departments, and in sales and marketing for an insurance company comes together in digital marketing and social media marketing.
Do We Only Work With Accountants?
We work with all professional services businesses – but we do have particular expertise in digital marketing for accounting firms.
Companies that we work for usually require a marketing strategy, brand identity and brand awareness, content marketing, local SEO, email marketing, social media marketing, and social media ads. As a specialist marketing agency, we do our best to keep our internal focus on one niche, accountancy firms and professional services. By focusing our own marketing on accounting firms we get much better results for you and better brand awareness.
Link building is much the same for many of the following services:
- bookkeepers
- SaaS companies
- solicitors
- insurance brokers
- coaching
But, I am always open to chatting about any interesting project.