Google Ads Management

Find customers today

Is your Google AdWords budget disappearing without sales or calls? Or are you new to pay per click advertising, PPC? Our Google Ads management service will save you money or increase clicks within your current budget.

Our PPC agency has managed Google AdWords, LinkedIn and Facebook ads since 2007. We have no standardised fees for PPC management, as every account is different. Our charges are dependent upon your budget, amount of adverts and keywords.

Google AdWords

Now known as Google Ads, it is only one of many ad platforms.

Keyword Research

Keyword research is the backbone of your Google Ads campaigns.

The Role Of PPC Advertising

Relying solely on PPC advertising is not financially feasible for most businesses due to its exorbitant cost, and bid amounts tend to increase over time. However, Google Ads advertising can serve some critical functions.

  • Re-marketing
  • Product listings
  • Niche terms
  • Direct response ads
  • Issue based efforts

Profitable PPC Requires a Combination of Mathematics, Strategic Planning and Great Headlines

Our Google Ads service is aimed at small businesses that do not have the inhouse resources to manage their own campaigns.

Conversion Reporting

We provide PPC performance reports every month or more often if required. This will include the following:

  1. Clicks
  2. Total cost and breakdowns
  3. Cost per conversion
  4. Revenue (for online shops)
  5. Top spending campaigns
  6. Top spending AdWords Ad groups
  7. Top keywords

Manage Your PPC Budget

We will ensure you do not overspend and that your budget has a great ROI.

Keyword Research

We provide full keyword research for all new PPC accounts, including finding your competitor’s keywords and digging deep to find long tail and niche keywords. Keywords are set together in baskets with at least three adverts to test click through rates and continually optimise.

Google Ads Remarketing Campaigns

Google AdWord remarketing targets visitors that have already visited your website. You will likely have noticed adverts that appear to follow you around the web – this is remarketing. Customers often need, on average, 6 interactions with your website before they buy. This is one of the main reasons why remarketing is great for conversion. Other reasons include:

  1. brand awareness
  2. lower cost per click
  3. keep customers engaged
  4. increase ROI and ROAS

Remarketing ad groups or campaigns can use image or text adverts. In general, image adverts perform better with a much lower cost per click. When created well, they also look better.

Common Ads Sizes

These are the most common image sizes in pixels:

  1. 300 x 250
  2. 336 x 280 – Large Rectangle
  3. 728 x 90 – Leaderboard
  4. 468 x 60 – Banner
  5. 250 x 250 – Square
  6. 200 x 200 – Small Square

Mobile Ad Sizes

  1. 300 x 250
  2. 320 x 100
  3. 250 x 250 – Square
  4. 200 x 200 – Small Square

Less common, but often great for brands and branding:

  1. 300 x 600 – Half-Page Ad
  2. 160 x 600 – Wide Skyscraper
  3. 970 x 90 – Large Leaderboard

Google Ads Audits

Google Ads audits refer to the process of evaluating and analyzing the performance of a company’s Google Ads account. A Google Ads audit aims to identify areas that need improvement and provide recommendations for optimization.

A Google Ads audit typically involves a thorough review of various aspects of the account, such as the campaign structure, ad groups, keywords, targeting options, ad creatives, bidding strategies, conversion tracking, and overall account settings.

The audit results are used to develop an action plan to optimize the Google Ads account to achieve better performance, increased conversions, and a higher return on investment (ROI).

Are You New to Google Ads?

A user’s keyword search triggers adverts on Google search results and networks. Using Google can bring you instant traffic and business without waiting for SEO to kick in.

Your ads can be targeted to geographical locations or a set radius from your business. We can help with remarketing by displaying adverts to users who have already visited your website.