Google Ads Management

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Is your Google AdWords budget disappearing without sales or calls? Or are you new to pay per click advertising, PPC? Our Google Ads management service will save you money or increase clicks within your current budget.

A professional Google Ads setup can significantly enhance your online advertising efforts by providing experienced campaign management and data-driven strategies for improved ROI.

Our PPC agency has managed Google AdWords, LinkedIn and Facebook ads since 2007. We have no standardised fees for PPC management, as every account is different. Our charges are dependent upon your budget, amount of adverts and keywords.

Google AdWords

Now known as Google Ads, it is only one of many ad platforms.

Keyword Research

Keyword research is the backbone of your Google Ads campaigns.

The Role Of PPC Advertising

Relying solely on paid advertising, such as PPC marketing, is not financially feasible for most businesses due to its exorbitant cost. Even though it offers benefits like cost-effectiveness and targeted advertising, bid amounts tend to increase over time. However, Google Ads advertising can serve some critical functions.

  • Re-marketing
  • Product listings
  • Niche terms
  • Direct response ads
  • Issue based efforts

Profitable PPC Requires a Combination of Mathematics, Strategic Planning and Great Headlines

Our Google Ads service is aimed at small businesses that do not have the inhouse resources to manage their own campaigns.

Conversion Reporting

We provide PPC performance reports every month or more often if required to help you track and optimise your Google Ads results, ensuring you maximise return on ad spend. This will include the following:

  1. Clicks
  2. Total cost and breakdowns
  3. Cost per conversion
  4. Revenue (for online shops)
  5. Top spending campaigns
  6. Top spending AdWords Ad groups
  7. Top keywords

Manage Your PPC Budget

We will ensure you do not overspend and that your PPC campaigns are effective in driving traffic and generating leads, resulting in a great ROI.

Keyword Research

We provide full keyword research for all new PPC accounts, including finding your competitor’s keywords and digging deep to find long tail and niche keywords. Keywords are set together in baskets with at least three adverts to test click through rates and continually optimise.

Search ads are highly effective in capturing high-intent traffic and improving click-through rates through targeted bidding strategies and ad customisation.

Google Ads Remarketing Campaigns

Google AdWord remarketing targets visitors that have already visited your website. You will likely have noticed adverts that appear to follow you around the web – this is remarketing. Customers often need, on average, 6 interactions with your website before they buy. This is one of the main reasons why remarketing is great for conversion. Other reasons include:

  1. brand awareness
  2. lower cost per click
  3. keep customers engaged
  4. increase ROI and ROAS

Remarketing ad groups or campaigns can use image or text adverts. In general, image adverts perform better with a much lower cost per click. When created well, they also look better.

Common Ads Sizes

These are the most common image sizes in pixels:

  1. 300 x 250
  2. 336 x 280 – Large Rectangle
  3. 728 x 90 – Leaderboard
  4. 468 x 60 – Banner
  5. 250 x 250 – Square
  6. 200 x 200 – Small Square

Mobile Ad Sizes

  1. 300 x 250
  2. 320 x 100
  3. 250 x 250 – Square
  4. 200 x 200 – Small Square

Less common, but often great for brands and branding:

  1. 300 x 600 – Half-Page Ad
  2. 160 x 600 – Wide Skyscraper
  3. 970 x 90 – Large Leaderboard

Google Ads Audits

Google Ads audits refer to the process of evaluating and analyzing the performance of a company’s Google Ads account. A Google Ads audit aims to identify areas that need improvement and provide recommendations for optimisation.

Precise campaign management and the impact of landing pages on campaign success are crucial elements of a successful Google Ads campaign. Properly structured campaigns can significantly enhance advertising effectiveness.

A Google Ads audit typically involves a thorough review of various aspects of the account, such as the campaign structure, ad groups, keywords, targeting options, ad creatives, bidding strategies, conversion tracking, and overall account settings.

The audit results are used to develop an action plan to optimize the Google Ads account to achieve better performance, increased conversions, and a higher return on investment (ROI).

Are You New to Google Ads?

A user’s keyword search triggers adverts on Google search results and networks. Using Google can bring you instant traffic and business without waiting for SEO to kick in.

Your ads can be targeted to geographical locations or a set radius from your business. We can help with remarketing by displaying adverts to users who have already visited your website.

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FAQ

What is Google Ads and How Can It Help Your Business?

Google Ads is an online advertising platform that enables businesses to create and display ads to a targeted audience. These ads can appear on Google’s search engine results pages (SERPs) and across a network of partner websites. By using Google Ads, businesses can increase their online visibility, attract more visitors to their website, and drive conversions.

One of the key advantages of Google Ads is its ability to deliver targeted ads. You can tailor your ads to specific demographics, locations, and even the time of day, ensuring that your message reaches the right people at the right time. This level of precision helps maximize the effectiveness of your advertising efforts and ensures that your budget is used efficiently.

Moreover, Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. This cost-effective approach allows you to control your advertising expenses and achieve a higher return on investment (ROI). With Google Ads, you can also track and measure the performance of your campaigns, gaining valuable insights into what works and what doesn’t. This data-driven approach enables you to continuously refine your strategy and achieve better results over time.

How to Choose a Google Ads Agency in Dublin, Ireland?

Selecting the right Google Ads agency is crucial for the success of your advertising campaigns. Here are some key factors to consider when making your decision:

Experience: Look for an agency with a proven track record in Google Ads management. An experienced agency will have the knowledge and expertise to create effective campaigns that deliver results.

Expertise: Ensure that the agency has a deep understanding of keyword research, ad copy creation, bid optimization, and retargeting. These skills are essential for creating and managing successful Google Ads campaigns.

Communication: Choose an agency that values transparent and regular communication. You should be kept informed about the progress of your campaigns and any changes that are being made.

Results-driven: Look for an agency that is focused on delivering measurable results. A data-driven approach to Google Ads management will help ensure that your campaigns are optimized for maximum performance.

By considering these factors, you can find a Google Ads agency that aligns with your business goals and can help you achieve success with your advertising efforts.

How Much Does a Google Management Service in Ireland Cost?

Google Ads management services in Ireland typically cost €300-€2,000 per month, with most agencies charging either a flat monthly fee or 10-20% of your ad spend. Initial setup fees range from €500-€1,500. The exact cost depends on your advertising budget, campaign complexity, and service level needed.