How Much Does SEO Cost in Ireland?

SEO costs in Ireland are primarily driven by competitiveness, site size, current results, services needed, provider type, expectations, and budget. How much SEO costs is often the first thing business owners want to know. SEO can appear expensive, but the return on your investment is far greater than any other digital marketing channel – see examples on the case studies page.

Our SEO packages start at €800 per month. We have listed packages for SEO to give you an idea of pricing for different types of business.  But websites come in all sizes and niches. Some niches are very competitive. Some websites are well looked after, and others need a lot of technical SEO work. These factors have a direct impact on the cost of search engine optimisation.

Small Business SEO Costs

Most client websites that I work on fall into this category.  Here are a few examples:

A B2B service business (accountant, solicitor, architect, etc.) Expect to pay between €1,200 and €3,000 per month based on how good your link profile and content are.

Travel websites should budget for at least €2,000 per month.

B2C businesses should expect to invest between €800 and €2,000 – if you are a small builder, plumber, or roofer, you will be on the low end. The larger your business, the more you will likely need to spend.

SaaS companies need to budget for at least €2,000, and if your sales are all online, the required investment to see a great return will be €5,000 or more.

What is Included in the Cost of SEO?

The following are not always needed for all websites. The SEO services used will depend on your website.

Targeting geographic areas like Dublin or the whole of Ireland will cost more. There will be no surprises. Every search engine optimisation project is quoted at the start with a full SEO proposal.

Google Ads Management can be added as a fixed price.

Hourly SEO Consultancy

If you only need SEO consultancy, we can have a call on a per-hour basis. If you need help with WordPress or htaccess or anything website-related, it is better if we can use Zoom or Google Meet.

Cost of SEO Agency vs Consultant

In Ireland, there is very little difference in cost between hiring an SEO agency and a consultant. Here’s a look at the benefits and costs associated with each. The third option is hiring someone to work in-house.

SEO Agency


  1. Multi-disciplinary expertise: SEO agencies often have teams of experts in various areas, such as content creation, backlink building, on-page optimization, technical SEO, etc. This breadth of knowledge can be beneficial.
  2. Capacity: Since SEO companies have multiple employees, they can handle larger projects and manage various aspects of your SEO strategy simultaneously.
  3. Consistency: They usually offer continuous support and monthly reporting, which can help you keep track of progress and changes in your SEO strategy.
  4. Tools and software: Agencies often have access to premium SEO tools and software that individual consultants might not have, which can be beneficial in executing and monitoring SEO strategies.


  1. Price: SEO Companies can be more expensive than consultants due to their broader range of services and resources. But from what I have seen in Ireland, there is little difference between the cost of an SEO consultant and an agency.

SEO Consultant


  1. Personal Attention: A consultant can offer a more personalized approach, as they typically work with fewer clients at one time.
  2. Expertise: Consultants often specialise in a few areas of SEO, so if you have specific needs, a consultant may be the best choice.
  3. Flexibility: Consultants are often more flexible in their approach and can adapt quickly to your business or industry changes.


  1. Limited Resources: A consultant may not have access to the same level of resources as an agency, including high-end SEO tools, software, and team members with various expertise.
  2. Capacity: A consultant is only one person, so they may not be able to handle larger projects or multiple aspects of SEO simultaneously.
  3. Availability: Depending on the workload, consultants may not always be available, and if they are on vacation or sick, your SEO strategy might be delayed.

In the end, the decision between an SEO agency and an SEO consultant depends on your business needs, your budget, the complexity of your website, and your SEO goals.

Cost and Benefits of Hiring an Inhouse SEO Expert

The following does not take into account the hiring cost. Hiring a full-time SEO can be expensive and time-consuming in today’s market. If a company has the budget, hiring in-house is the best option. They will then hire an SEO company to complete tasks like link building and work as a project manager.


  1. Focused attention: An in-house SEO professional will work exclusively on your company’s SEO, offering a more focused and dedicated approach.
  2. A better understanding of your business: Being part of the company, an in-house SEO professional will have a deeper understanding of your business’s goals, values, and unique selling points.
  3. Better integration and communication: With an in-house SEO professional, communication can be quicker and more efficient, and they can collaborate better with other departments.


  1. Limited expertise: An in-house SEO professional might not have the breadth of knowledge or skills that an agency can provide. SEO is a broad field, and it’s difficult for one person to excel in all aspects.
  2. Higher overhead costs: Hiring an in-house SEO professional will incur costs like salary, benefits, training, and SEO tools and software.
  3. Less external perspective: An in-house SEO professional might not have the same external perspective that an agency can provide, potentially leading to missed opportunities or gaps in the strategy.

In conclusion, the choice between an SEO agency and an in-house SEO professional depends on various factors, including your budget, specific SEO needs, and the complexity of your business. Sometimes, businesses opt for a hybrid approach, hiring an in-house professional for day-to-day SEO tasks and an agency for more complex, strategic SEO initiatives.

12 SEO Cost Factors to Consider

In summary, these are the main factors to weigh when considering the cost of your SEO projects. A variety of factors can influence the cost of SEO services. Here are the key considerations when estimating SEO costs:

  1. Size of the Business and Website: Larger websites with more pages typically require more SEO work than smaller ones. Similarly, larger business clients may need more extensive SEO strategies to compete.
  2. Competitiveness of the Industry: If your business is highly competitive, it may take more time and effort to rank high in search engine results, thus driving up costs.
  3. SEO Audit: This is usually the first step of any SEO strategy. An audit will assess your current website and SEO status to identify areas of improvement. The complexity and depth of this audit can influence the cost.
  4. Keyword Research: SEO strategies are typically built around keywords. Researching, identifying, and targeting these keywords can take time and require specialized tools, impacting costs.
  5. On-Page Optimization: This involves optimizing individual pages on your website to rank higher and earn more relevant traffic. This includes meta descriptions, title tags, content optimization, URL structure, etc.
  6. Off-Page Optimization: This involves activities aimed at improving your website’s position in search engine results, not on the site itself (like link building, social media marketing, influencer outreach, etc.).
  7. Technical SEO: This covers elements like site speed, mobile optimization, XML sitemaps, schema markup, etc. Depending on the current state of your website, this can be a significant cost factor.
  8. Content Creation: High-quality, SEO-friendly content is key for attracting and retaining users. The costs can vary based on the volume and type of content required (blogs, infographics, videos, etc.).
  9. Local SEO: If you have a local business, you may need to invest in local SEO strategies, such as managing your Google Business Profile, local citations, and online reviews.
  10. Monitoring and Reporting: SEO is a continuous process. Regular monitoring and reporting are essential to understand your progress and make necessary adjustments. This will also be factored into the cost.
  11. SEO Tools: Professional SEO work often requires the use of specialized tools for keyword research, backlink analysis, rank tracking, etc. Access to these tools can add to the cost.
  12. Agency/Consultant Fees: If you’re working with an SEO agency or consultant, their fees will significantly influence the cost. Rates can vary based on their experience, reputation, and service scope.

Remember that while the cost of SEO is a significant factor, it’s equally important to consider the value and potential return on investment that SEO services can provide. SEO is a long-term strategy, and effective SEO can significantly boost your online visibility and lead to higher traffic and conversions in the long run.


How Much Does it Cost to SEO Your Website?

The cost can vary greatly depending on the competitiveness of your industry, the size and age of your website, and the types of SEO services you need. As a general rule of thumb, invest 10-20% of your estimated yearly revenue from the website back into ongoing SEO.

What Factors Affect SEO Rates in Ireland?

Several factors influence SEO rates in Ireland:

  • Location – Rates may be higher in major cities like Dublin versus rural areas. There’s more competition in cities, driving prices up.
  • Industry – Highly competitive industries like law, finance, and medical will have higher rates than less competitive ones. More SEO work is required to rank well.
  • Site Size – Larger, more complex sites require more work and, therefore, higher SEO fees than smaller, simpler ones.
  • Current Rankings – If a site is already ranking well, outlay may be lower than starting from scratch. However, to go from good to great rankings can still be significant.
  • Services Required – A full-service SEO campaign with technical audits, content, link building, etc., will cost more than a limited scope of work.
  • SEO Provider – Boutique agencies and consultants typically charge more than freelancers or in-house. But they may get better results.
  • Results Required – Quick turnaround expectations or guaranteed #1 rankings will increase prices. More modest goals mean lower costs.
  • Monthly Budget – SEO rates will align with what you can afford each month. Providers offer plans at various budget levels.

Checking benchmarks for your industry will give an indication of price range.

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