Small Business Growth Blog

Marketing
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List of Digital Marketing Events in Ireland

Staying in the loop is one of the most difficult things about digital marketing, but it is also one of the best for inquisitive marketers. Perhaps ironically, the best way to stay on top of all things digital is to step away from your computer and rub shoulders with fellow digital marketers in meatspace. What […]...
eCommerce SEO

4 Easy SEO Wins for E-commerce Websites

SEO is an ever-evolving beast but one principle remains the same: if you want to have a successful eCommerce business and run a website that people actually visit, then you need to make sure you have a world-class SEO strategy. In order to make sure that you have the best possible SEO strategy there are […]...
AccountantsBusiness Marketing
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How to Find New Accounting Clients

80% of a company’s future profits come from just 20% of its existing customers is one of the stats frequently quoted in an attempt to illustrate the importance of customer retention, along with the fact that repeat customers spend 67% more in their third year than in their first year of doing business with a […]...
SEO Case Studies
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WooCommerce SEO Case Study for Engineering Company

This engineering SEO case study will focus on one company and its products and services. However, I have had the pleasure of working in what is considered not sexy industries for many years.  Companies like engineering, construction, fabrication, stone suppliers & quarries, timber suppliers, cladding, substation safety and a bicycle manufacturer – you get the […]...
Off Page SEO
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Link Building Strategies for eCommerce Sites

How is link building different for eCommerce sites? While the basic process of building links in itself works the same whether for eCommerce sites or any other sites, most SEO experts agree that eCommerce can be more difficult for one particular reason: It’s hard to get people to link to pages that have high commercial […]...
On Page SEO
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5 Benefits of Using SEO to Optimise Your Website Copy

One of the best marketing strategies to invest in when looking to connect with your target audience is search engine optimization (or SEO for short). Although it may seem insignificant to some small business owners, it’s a crucial part of any inbound marketing campaign and can set aside your brand from the competition. Below you’ll […]...
Off Page SEO
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Google Penguin Update

UPDATE: According to Google the last manual update of Google Penguin started on Friday 23rd September 2016.  So far, I have not seen any effect in any Irish websites or SERPs that I am tracking, it may take a few weeks for the full roll-out of the integrated algorithm. After many years of waiting for […]...
Accountants
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Email Marketing for Accountants

Exactly 50 years ago, a technology that will disrupt the way we communicate was invented. Apart from being convenient, email marketing has a very strong return on investment – for every pound you invest in it, you can expect to earn £42, which makes it one of the most cost-effective marketing strategies. And while it […]...
AccountantsBusiness Marketing
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SEO for Accountants

Imagine an accountancy firm, or professional services company, that keeps growing steadily. A company whose website keeps generating new business calls and leads every week. Right now, where do most of your new business come from? I have two main sources – referrals and Google search....
Marketing
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How to Use Google Search Console for Content Ideas

Google Search Console is a must if you want to understand how your content performs as well as whether it’s properly optimized for Google. This is a free tool designed by Google to help its business users ensure that their websites are well-optimized for search, easily discoverable, and visible to a relevant audience. It’s safe […]...
Business Marketing
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What Is Content Marketing and Why It Matters? 

Long gone are the days when you could promote your business and attract new customers by means of traditional marketing methods such as TV commercials, newspaper ads, and spam emails. Modern customers can now fast-forward your commercials, ignore your newspaper ads, and send pushy emails directly to spam. Banner blindness can render your marketing efforts […]...
Business Marketing
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25 Ways to Generate More B2B Sales Leads

New customers are the lifeblood of every business. And yet, many companies struggle with the acquisition process, mainly because it’s extremely tricky and expensive to identify the right leads and nurture them into becoming loyal, paying customers. Even research studies seem discouraging in this respect and show that it’s somewhere between 5 and 25 times […]...
AccountantsBusiness Marketing
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Online Marketing for Accountants

Digital marketing has the highest ROI, and yet many accounting firms still mainly rely on the outbound approach and its traditional marketing methods. Although you can still attract new clients through newspaper ads, TV and radio commercials, and billboards, digital marketing has become indispensable for the firms providing accounting services. In this post, we’ll discuss […]...
Business MarketingAccountants
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Marketing Strategies for Accountants

Growing your accounting firm requires a serious and strategic approach, and having a detailed marketing strategy in place is essential. However, marketing usually isn’t a top priority when we’re talking about smaller accounting firms, but growth requires investing more time and money in it. Making your firm more visible will result in generating better leads […]...
On Page SEO
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Where to Start with SEO

Let’s imagine that you are a first-time webmaster or a business owner whose company is working on a new website. You have big plans for it, you have an unlimited number of ideas for the website and you really, really wish for it to both wow users and make conversions. While you are working on it, […]...
MarketingAccountants
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B2B Content Marketing for Services

Content marketing for service businesses has to be approached differently than for those selling tangible products with immediately visible features and benefits. If you’re running an accounting company, providing healthcare services, or practising law, then you’ve noticed that your content can’t be done in the way that so-called glamorous industries do it. However, the fact […]...
Business MarketingOff Page SEO
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What is Local SEO and Why Do You Need It

No matter what kind of business you run, it’s crucial for your potential customers to be able to find you on the internet. For this, you need so-called general SEO, that is, the work of optimising your website for global or national searches. In other words, if you want to target a particular audience regardless […]...