Small Business Growth Blog

On Page SEO
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5 Benefits of Using SEO to Optimise Your Website Copy

One of the best marketing strategies to invest in when looking to connect with your target audience is search engine optimization (or SEO for short). Although it may seem insignificant to some small business owners, it’s a crucial part of any inbound marketing campaign and can set aside your brand from the competition. Below you’ll […]...
Off Page SEO
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Google Penguin Update

UPDATE: According to Google the last manual update of Google Penguin started on Friday 23rd September 2016.  So far, I have not seen any effect in any Irish websites or SERPs that I am tracking, it may take a few weeks for the full roll-out of the integrated algorithm. After many years of waiting for […]...
Accountants
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Email Marketing for Accountants

Exactly 50 years ago, a technology that will disrupt the way we communicate was invented. Apart from being convenient, email marketing has a very strong return on investment – for every pound you invest in it, you can expect to earn £42, which makes it one of the most cost-effective marketing strategies. And while it […]...
AccountantsBusiness Marketing
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SEO for Accountants

Imagine an accountancy firm, or professional services company, that keeps growing steadily. A company whose website keeps generating new business calls and leads every week. Right now, where do most of your new business come from? I have two main sources – referrals and Google search....
Blogging
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Guide to Creating a Successful Blog for Your Business

Growing your business and attracting new customers heavily depends on how strong your online presence is. People have started spending a significant amount of time – 6 hours and 42 minutes, to be more precise, and this means that the internet is among the main sources of finding the information they need or learning about […]...
Marketing
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How to Use Google Search Console for Content Ideas

Google Search Console is a must if you want to understand how your content performs as well as whether it’s properly optimized for Google. This is a free tool designed by Google to help its business users ensure that their websites are well-optimized for search, easily discoverable, and visible to a relevant audience. It’s safe […]...
Business Marketing
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What Is Content Marketing and Why It Matters? 

Long gone are the days when you could promote your business and attract new customers by means of traditional marketing methods such as TV commercials, newspaper ads, and spam emails. Modern customers can now fast-forward your commercials, ignore your newspaper ads, and send pushy emails directly to spam. Banner blindness can render your marketing efforts […]...
AccountantsBusiness Marketing
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Online Marketing for Accountants

Digital marketing has the highest ROI, and yet many accounting firms still mainly rely on the outbound approach and its traditional marketing methods. Although you can still attract new clients through newspaper ads, TV and radio commercials, and billboards, digital marketing has become indispensable for the firms providing accounting services. In this post, we’ll discuss […]...
Business Marketing
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7 Ways to Reach More Customers Online in 2021

You’ve probably read all the stats claiming that customer acquisition is somewhere between five and 25 times more expensive than customer retention. Besides, your existing customers are 50% more likely to try your new products and spend 31% more than the new ones. But, all this doesn’t imply that customer retention should be your only […]...
Business MarketingAccountants
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Marketing Strategies for Accountants

Growing your accounting firm requires a serious and strategic approach, and having a detailed marketing strategy in place is essential. However, marketing usually isn’t a top priority when we’re talking about smaller accounting firms, but growth requires investing more time and money in it. Making your firm more visible will result in generating better leads […]...
On Page SEO
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A Beginners Guide to Google SEO Guidelines

With all the negative news about Google SEO, you might think that Google does not recommend SEO. However, Google recommends SEO for your website – you can read the full documents here and here. This post is a beginners guide to ranking higher on Google. Google’s documentation is a 32-page guide – this is shorter […]...
On Page SEO
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Where to Start with SEO

Let’s imagine that you are a first-time webmaster or a business owner whose company is working on a new website. You have big plans for it, you have an unlimited number of ideas for the website and you really, really wish for it to both wow users and make conversions. While you are working on it, […]...
MarketingAccountants
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B2B Content Marketing for Services

Content marketing for service businesses has to be approached differently than for those selling tangible products with immediately visible features and benefits. If you’re running an accounting company, providing healthcare services, or practising law, then you’ve noticed that your content can’t be done in the way that so-called glamorous industries do it. However, the fact […]...
Business MarketingOff Page SEO
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What is Local SEO and Why Do You Need It

No matter what kind of business you run, it’s crucial for your potential customers to be able to find you on the internet. For this, you need so-called general SEO, that is, the work of optimising your website for global or national searches. In other words, if you want to target a particular audience regardless […]...
Business Marketing
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What Is Marketing?

Marketing differentiates your business from every other business that your customer could choose. It is the first impression of your business, and we all know that first impressions DO count....
Business Marketing
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Why Local SEO is a Great Channel for Your Business

Local SEO should be considered essential for any business that targets customers in a specific location. Physical businesses including stores, restaurants and dental practices that want to get found online need to focus on their local SEO efforts. Wherever you are trying to attract local customers, local SEO plays a key role in boosting your […]...