Small Business Growth Blog

Travel Marketing
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SEO in Tourism: Things to Keep in Mind

As strange as it may seem, SEO and the tourism industry have one thing in common – both deal with pointing customers in the right direction. If you’re in the tourism, travel and hospitality industry, you’ve most certainly noticed that the market is pretty saturated and that your competition is fierce. Nothing strange, given that […]...
Travel Marketing
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6 Tips for Improving SEO for Travel Websites

Not all those who wander are lost. We know what J.R.R. Tolkien meant to say, but appealing as it may sound in real life, it can’t be applied to your travel website. If it’s not easily found on the internet and does not appear in your target audience’s searches and queries, it’s obviously not a […]...
Off Page SEOOn Page SEO
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What is SEO and How Can It Help My Website

A needle in a haystack. That’s your website on the internet. With 5.6 billion searches processed by Google every day and the fierce competition consisting of approximately 400 million active websites, you can’t expect your target audience will just stumble upon your little corner on the World Wide Web and discover all the useful and […]...
Marketing
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How to Decide on Your Digital Marketing Budget

  The best marketing doesn’t feel like marketing. – Tom Fishburne How many times have you heard that catchy concept of great products selling themselves? Probably many. And it has probably made you wonder whether you should pour all that money into marketing and advertising campaigns. If your product is great, that is. The truth […]...
Business Marketing
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Funding and Grants for New Businesses in Ireland

According to the most recent Doing Business Rankings published annually by the World Bank, Ireland is the 18th most business-friendly country in the world. When we are talking only starting a business, things look even better for Ireland as it finds itself in the tenth place. And while starting a business in Ireland is easier […]...
Marketing
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List of Digital Marketing Events in Ireland in 2019

Staying in the loop is one of the most difficult things about digital marketing, but for inquisitive marketers, it is also one of the best. Perhaps ironically, the best way to stay on top of all things digimar is to step away from your computer and rub shoulders with fellow digital marketers in meatspace. What […]...
AccountantsBusiness Marketing
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How to Find New Accounting Clients

80% of a company’s future profits come from just 20% of its existing customers is one of the stats frequently quoted in an attempt to illustrate the importance of customer retention, along with the fact that repeat customers spend 67% more in their third year than in their first year of doing business with a […]...
Business Marketing
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How to Increase B2B Sales Leads Through Your Website

Attracting and keeping the attention of other businesses can be much more challenging than generating and nurturing B2C leads, but the rewards are also far greater. Not only in terms of actual conversion value, but also in terms of the reputation, authority and contacts gained with each successful collaboration. Like everything else, it gets easier […]...
Business Marketing
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25 Ways to Generate More B2B Sales Leads

New customers are the lifeblood of every business. And yet, many companies struggle with the acquisition process, mainly because it’s extremely tricky and expensive to identify the right leads and nurture them into becoming loyal, paying customers. Even research studies seem discouraging in this respect and show that it’s somewhere between 5 and 25 times […]...
Business Marketing
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25 Guerilla Marketing Ideas to Grow your B2B Sales Leads

Guerrilla marketing is usually associated with the B2C arena – companies surprising their potential customers with unexpected and usually very innovative messages that cost a fraction of what more traditional marketing costs. Guerrilla marketing is less common in the B2B arena and it can sometimes feel almost tame when compared to B2C guerrilla marketing, but […]...
On Page SEO
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5 Benefits of Using SEO to Optimise Your Website Copy

One of the best marketing strategies to invest in when looking to connect with your target audience is search engine optimization (or SEO for short). Although it may seem insignificant to some small business owners, it’s a crucial part of any inbound marketing campaign and can set aside your brand from the competition. Below you’ll […]...
On Page SEO
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Keyword Research for SEO and Adwords

Keyword research is the most important element in any SEO campaign. Google’s search results are based on keywords. Type them in, get the results. No research = no dependable keywords, no title tags, unfocused blog calendar, missing opportunities. Keyword research done right = easy planning, a list of content titles, services or products laser targeted, and […]...
Link Building
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The Truth About Outsourcing Link Building

Chatting to a friend who also works in digital marketing a couple of months back, we got to talking about link building. 30 minutes into the conversation, I realized I was outlining a strategy for his business. He was nodding and telling me he’d love to hire us – which was quite the opposite of […]...
Business Marketing
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Cheap SEO – Is that what you want?

First off, no I don’t offer cheap SEO and this is not an ad for cheap services.  In fact, I have a philosophical problem with any business that brands their services as cheap. Recently a client told me that their current SEO provider was cheaper and that they had various quotes that were also cheaper […]...
On Page SEO
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Where to Start with SEO

Let’s imagine that you are a first-time webmaster or a business owner whose company is working on a new website. You have big plans for it, you have an unlimited number of ideas for the website and you really, really wish for it to both wow users and make conversions. While you are working on it, […]...
Marketing
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SEO Competition Research

Before starting to target your particular area online it is important to perform competition research first to find out as much information as possible.  These are the main areas I need to have information about: Is there traffic Who are your competitors? How much will it cost to compete? How long will it take to […]...
SEO Audit & Checks
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How to Perform a Quick SEO Audit

An SEO audit is the first thing that you should do if you plan to boost your website’s search engine ranking and to fix most (if not all) SEO errors. An audit can be an overwhelming task and it might need a lot of time but a quick SEO review won’t take much of your […]...
Marketing
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E-book Marketing for Independent Authors

Marketing was always important for selling books and getting new authors in front of readers.  Due to the ease of publishing on Amazon Kindle eBook marketing for independent authors has become even more important.   But where to start?  I have published one e-book, a travel guide, and in many ways getting in front of […]...