SEO Audit Service
A technical audit that gives you results and direction.
Why an SEO Audit?
A technical SEO site audit can increase profits, decrease costs and create a solid foundation for future growth.
A website review aims to improve rankings, increase targeted traffic, and increase leads and sales. Your website needs to be in the top five search results – 6 to 10 is no longer good enough.
The purpose is to find all technical problems that prevent higher rankings in Google and cause issues for visitors. Our website review lets you know exactly where you are right now, and what you need to grow your business online.
We audit all new client websites. Every site we have worked on has had errors limiting its performance in search. It is always a great idea to complete a website audit before starting a link-building or content marketing campaign.
What to Expect from a Website Quality Audit?
- A detailed description of your current situation
- A list of technical recommended actions with explanations
- A report outlining a strategy for increasing all sources of traffic
Reviews are usually because a website has lost traffic.
We promise not to bore you to death with a 100-page report that is impossible to understand. We stay away from jargon and write in plain, easy to understand English. Reports typically run from 15 to 30 pages, depending on the problems we find and the size of the website. The report will list all problems in order of importance and highlight the areas where the biggest gains can be expected quickly.
All backup data is provided. If you have a web development company that you work with, they will need to fix some of the errors. (We work well and play nice with other companies and are used to working with web development companies to resolve issues)
A follow-up conversation is included, we will have an hour to talk through all the issues highlighted in the review.
We aim to have your website audits sent to you within 7 working days. The audit is not generated by a software tool, we write each report ourselves, as every website is different. We will use some SEO tools to gather information, like a spider to crawl your site and find technical errors. (we use Screaming Frog, Sitebulb or Deepcrawl for very large sites)
What’s Included in the Review?
The following list is not comprehensive – we discover new types of problems on an ongoing basis.
On-Site Search Optimisation Checks
- On Page optimisations
- Structural and architectural problems
- Internal link structure
- Title tags and descriptions: relevance, length, uniqueness
- Canonical URLs
- txt, htaccess advice, 301 redirects, orphans
- Content review via Google Analytics & Google Search Console
- Broken links
- redirect chains
- Site speed
- Duplication, (internal and external) and blank pages
- Image alt tags and file naming
- Outdated content
- Low performing and low quality content
- URL structure
- SSL – correct setup
- Site Indexation checks
- No indexing, no following and disallows
- Sitemap checks
- Broken links and all non-200 response codes
- Breadcrumb – not always useful, depends on the sector and type of website
- Page headings – H1, H2, etc.
- Use of 301 and 302
- Is there a Contact, About, and Privacy page
- Robots, x-robots, htaccess – possibly blocking Google
- Hreflang tags – important for multilingual and websites targeting different regions
- Any website errors
- Backlink check for toxic links
- Anchor text check
- Link distribution
- Link overview – homepage links vs internal links vs the number of pages
- Competition research – analysis of the 5 main competitors
- Missing common links
Google Search Console & Analytics
- Google Search Console & analytics
- Analytics – bounce rate, on page time, pages visited
- Bing and GSC
- Exporting pages in GSC
- Geographic Targeting
- Noting Algorithm changes
- Scraping Google for all listed pages
We have around 200 checks in all our audits. We will list all passed checks. The audit will be directed by the current problems that you are experiencing.
Even Google Recommends a Technical Audit
It is often thought that Google does not recommend SEO, but they highly recommend on-site SEO.
See 3:50 in the video below, (the whole video is worth watching).
Our SEO Auditing Experience
We have worked on hundreds of websites in various niches and varying sizes. From small local business sites to international multilingual sites with thousands of pages.
We do not talk jargon
All reports are written in plain English and are easy to understand and follow.
For every problem identified we provide the solution and in an order that provides the quickest returns.
Generating Increased profit
A website that is run well is not the main priority. The main priority is always tied to business outcomes.
It’s important that we have access to Google Search Console, Google Analytics and Bing Webmaster Tools. (if you have Bing – good, but it is not as important as GSC).
We will need access for about a week. Click through rates are now shown in GSC and this can give you the quickest return on investment.
Do You Use SEO Tools?
Yes, we use a few SEO tools.
Spider tools: SiteBuld & Screaming Frog – Spider tools crawl websites collecting information that is then presented it in a way that is easier to analyse and understand patterns.
Backlink tools: Ahrefs & Majestics – Backlink tools are all third party tools that scrape the web similar to Google.
Scrapping and checking tools: URL Profiler, Scrapebox
Content checking: Duplicate content is often an issue and we check it in bulk.
And of course, we pull data from Google using their API for Analytics and Google Search Console and combine it with the crawled data.
Common Website Problems
The most common SEO problems we come across are content problems.
Content issues range from empty pages left after a redesign, template parts left open to be indexed, and content duplication across multiple URLs. Many websites are built using templated themes. To make life easier for designers, the themes often come with content to show the ability of the template. Sometimes this data is left on the website and Google finds it and indexes content that is on many other sites.
Duplicate pages are very common. A client recently duplicated their whole site simply by allowing the indexing of pages with and without the trailing slash.
We doubled the traffic to a national brand after no indexing all PDFs. The content on the PDFs was the same as each page.
Thin and low quality content is common. (low word count is often an indicator, but when we combine that data with impressions and clicks from Google Search Console, we see the full picture).
Our SEO audit service is not a full content analysis, but it has enough data to identify pages with content-related problems.
Contact us to arrange your website review.