Leslie Gilmour SEO Expert

IS SEO CONSULTANCY RIGHT FOR YOU?

SEO Consultant

I’m Leslie Gilmour, and my job is to make marketing managers happy.

 

I’m the primary SEO consultant for SEO strategy and content development at Cube Digital, an SEO company I founded. I solve SEO problems for companies in Ireland, the UK, and the US.

 

Since 2006 I have optimised many websites across various industry sectors in the UK, Ireland, and the US.  For a list of clients see this page and you can read some case studies here.

 

These are some of the sectors I have worked in:

 

Some areas are easier than others – the health and financial areas are challenging, they are however very rewarding for the websites that list on the first page in the search results.

Leslie Gilmour SEO Consultant

The Role of an SEO Consultant

Consultancy services are highly varied depending on your needs and aims. To illustrate, I have listed some examples below.

On Site SEO

Working with companies to ensure their website is set up at its best to bring traffic from search engines is the most common SEO work.

 

Many companies start with an SEO audit to find and list all issues. Then I work to fix the problems and create a strategy for the next six to twelve months to achieve the company’s targets.

 

Multilingual SEO

Targeting foreign languages or using English to serve slightly different content to the UK or US markets can help company growth. I help answer questions like: can you do this on one domain, are you better with country-level domains, and what is the long-term cost of running/promoting more than one website?

 

Using hreflang tags in the website setup results in more traffic and better rankings.

 

Content Planning

I believe that 99% of the indexed pages on any website should bring traffic from search engines. Primarily Google.

 

Content performs better when it is written in hubs of related topical posts. Finding titles that you can rank for and creating the content brief takes the guesswork away from search intent and the possibility of ranking.

 

Content Optimisation

Most websites have an editorial debt. That is, they have published content that does not rank or bring relevant traffic to the website. Along with a content audit, some of this content can be optimised. This will involve rewriting.

Hierarchy/Menu Changes

I worked with a large user generated content website. It had more than one billion pages available for indexing. We reduced the number of pages available for indexing to less than twenty million and changed the menu, sub-menus, and page layouts.

 

This resulted in a 40% traffic growth over the following six months.

 

Checking Your Agency’s Work

For a few clients, I spend a few hours per month checking the work done and the quality of the links built. The aim is to keep working on the tasks with the highest return with the lowest input.

 

Coaching & Internal Processes

 

I work with some companies to help create internal processes for everything SEO. From how to publish a blog post to creating internal links.

 

The processes can be created as video or text.

 

I also help with budget allocation to make sure the highest priority tasks are planned, costed, and estimates are created for the ROI over the year.

PPC-Mathematic-Image

Why Hire This SEO Consultant?

I believe that most SEO consultants that turn up on the first page of Google are good. However, I have been running my own websites since 2006, and I can quickly see any changes that Google makes and run experiments on live sites. I also run Google PPC campaigns that help inform SEO.

 

I build affiliate and ad driven websites. I have run sites like this since I started in SEO. This works as I am good with on-site SEO, keyword research, writing content, and building links.  A large proportion of my income comes from these websites.  Would you prefer to have someone work on your website who is intent on earning money doing what he loves on the internet?

How Much Does an SEO Consultant Cost?

If we have a monthly contract, I charge €100 per hour. If you need ad hoc work or one-off consultancy the cost is €150 per hour.

SEO Agency vs SEO Consultant

If you are working with a small SEO agency, it is essentially the same, as the owner will be involved at almost every step.

The lowest-paid SEO assistant will likely work on your website if you work with a large SEO agency. It is simply how the agency business model works.

You will receive the highest level of professional service when working with a consultant.

How Can SEO Help My Business?

How Can SEO Help My Business?

SEO & Marketing Background

My background encompasses three main areas – finance, computer programming, and sales. I have worked in all of these areas for long periods of time during the years before building my own websites, becoming a digital marketing consultant, and offering search engine optimisation services.

 

My first website went live in Feb 2006. It went to number one for its main key phrases after six months and has stayed at number one since. Working on this site was the beginning of my internet marketing experience, however, my sales background has helped immensely. If you don’t ask you have no chance of getting it. In internet marketing, you have to ask for something from others all the time.

 

I love working as an SEO consultant – it is hard work – however, it is logical, (and sometimes imaginative), and the results can be fantastic.

 

Having a website need not be hugely expensive, ongoing yearly costs are low compared to traditional media. Upfront costs for a blog or small site are normally in the €5,000 – €10,000 range. SEO costs are often more than the web design cost, it simply takes longer.

 

From a business perspective, the internet is great. Targeted advertising is what you get. Customers are searching for your products, make sure they find you.

 

Call me today – Leslie Gilmour and let’s get your SEO strategy flying.

local seo targeted market

SEO Success Stories, (Bragging Rights)

  • First page results for sportsbook and various US betting terms
  • First page for the keyword “car insurance” in Ireland
  • Top results in Ireland for various DIY and building supply terms
  • Top results in Dublin for various therapy terms

 

Most of the companies I work with are small businesses, with between 5 and 50 employees, and first-page ranking has helped them grow; from oil suppliers to accountants, (see here for accountancy SEO services), to hotels, to jewellers, to holiday companies, you get the idea – it is a diverse customer list.

Heading

text

Heading

text