Link Building Strategies: What Should You Focus on and What Should You Avoid?

There’s a lot that goes into SEO. Some suggest there are 200+ Google ranking factors. You’ll see some of the famous names in the industry talking about all kinds of fancy techniques and strategies (like language models using ngrams or biometric parameters while viewing results.) This is all well and good, but it’s advanced stuff. […]
Is Guest Post Outreach Just a Numbers Game?

When we are talking about digital marketing and especially search engine optimization, the question of guest blogging simply has to be raised sooner or later. And as with anything SEO-related, everyone has their (usually very strong) opinion on guest blogging. The Complex Case of Guest Blogging One of the more important opinions on guest blogging […]
Why Is Content Important for Link Building?

Having great content will always make link building easier and therefore will also normally cost less. But, if you don’t have great content, the minimum bar, then everything will be an uphill struggle.
The Cost of Link Building & Links

Links cost. It is that simple, there is no such thing as a free link. There are many benefits to link building, but it is going to cost you time or money. So which is best for you – time or money, as you will pay the cost of link building in one way or the […]
Link Building Strategies for eCommerce Sites

How is link building different for eCommerce sites? While the basic process of building links in itself works the same whether for eCommerce sites or any other sites, most SEO experts agree that eCommerce can be more difficult for one particular reason: It’s hard to get people to link to pages that have high commercial […]
The Truth About Outsourcing Link Building

Chatting to a friend who also works in digital marketing a couple of months back, we got to talking about link building. 30 minutes into the conversation, I realized I was outlining a strategy for his business. He was nodding and telling me he’d love to hire us – which was quite the opposite of […]
Google Penguin Update

UPDATE: According to Google the last manual update of Google Penguin started on Friday 23rd September 2016. So far, I have not seen any effect in any Irish websites or SERPs that I am tracking, it may take a few weeks for the full roll-out of the integrated algorithm. After many years of waiting for […]
What Is the Skyscraper Technique for Link Building?

Minimal search visibility makes all your content creation efforts futile. If no one finds your content and visits your website when they’re searching for solutions to their problems on the internet, then you’re in serious trouble. No traffic – no conversions – no revenue. That’s why many businesses, desperate in their attempts to attract their […]
How to Find Link Building Opportunities

If you need links to your site but are not sure how to get them, here is how you can find great link building opportunities to increase traffic.
8 Benefits of Link Building
You’ve been told that you are supposed to get links to your website, but you are still not sure why? Here are 8 big benefits of link-building.
How to Build Links to Your Website – 10 Ways for Beginners
You’ve built a website, written a few posts, and now you need backlinks? Here are 7 ways you can build quality links to your site.