The travel and tourism industry has been steadily growing, and according to stats, it’s one of the fastest growing sectors with bookings reaching $1.6 trillion in 2017. But, apart from being very lucrative, this market is also a highly competitive and saturated one, which means you have to tap into different marketing strategies if you … Read more
Not all those who wander are lost. We know what J.R.R. Tolkien meant to say, but appealing as it may sound in real life, it can’t be applied to your travel website. If it’s not easily found on the internet and does not appear in your target audience’s searches and queries, it’s obviously not a … Read more
We started working with Follow the Camino in July 2016. They initially hired us for a technical SEO audit. Their website had been hacked, made possible by an error on the part of their hosting company, and they needed to make sure everything had been cleaned up. (Note on the above image: I prefer to … Read more
Picture this – it’s the good old days. Customers saunter into a travel agency, flip through glossy brochures, point at their dream holiday spot, and voila! The agency takes care of the rest. Travel SEO? Never heard of it. Fast forward to the present, where holiday planning takes on a whole new meaning. Armed with … Read more
As strange as it may seem, SEO and the travel industry have one thing in common – both deal with pointing customers in the right direction. If you’re in the tourism, travel and hospitality industry, you’ve most certainly noticed that the market is pretty saturated and that your competition is fierce. Nothing strange, given that … Read more