Content Marketing Agency
Why a Content Marketing Strategy?
Content marketing is the strategy of using any media to promote or market your company – this can be on-site like blog posts or off-site using other websites and social media. We work mainly with blog posts and landing pages on your own website. Owned media rather than third party media.
We offer two types of content marketing:
- Skyscraper
- Landing pages/blog posts
The best results are achieved when both are used together to cover the top and middle of the funnel. This is often referred to as the awareness stage, it is a form of branding your company and products.
Your Company's Goals
Before thinking about the type of content that will work best for your business we need to understand where you want to go.
Persona & User Journey
Knowing your audience and best customers means you can create content and stories that will resonate.
Competition Research
What are your competitors doing great and not so great. How strong are your competitors? Can you win, right now, head to head?
Content Production
Depending on your business needs we will write your content or show you how to recruit contract writers to produce the highest quality engaging content.
Outreach & Promotion
The right type of promotion will amplify the reach of your content and build a flywheel that creates ongoing high results for all published content.
Remarketing
Remarketing ads whether on Facebook, Google, Twitter or LinkedIn is the most cost effective way of increasing sales or leads and keeping your brand visible to your customers.
Content Marketing Case Studies
I love to see our client’s success.
B2B Content Success
Accountant Online created a content driven business model that has resulted in the website having the largest footprint in Ireland of any accountancy company. They have vision.
Read the full case study.
Travel Content Marketing
180% year on year growth
Working with their in-house marketing team we helped design a content marketing roadmap to greater visibility, but more importantly more travel customers. Read more
Amplifying Content
The Basics
Skyscraper Outreach
Write Guest Posts
Influencer Outreach
Ambitious Companies
We are a great fit for growing companies with ambitious goals.
Our most successful projects have resulted from working with companies that have a very high desire for success. Content marketing requires a high level of internal engagement with internal teams.
We aim for treble digital year on year growth for all growing companies. We like to aim for 30% plus growth for mature businesses and websites.
Knowledge Transfer
We can run training sessions for your internal team. We provide written and video guidelines for research, publishing, and promotion.
We are happy to work with your other vendors to produce the best possible results seamlessly.
Keeping within budgets often requires the internal team to acquire additional skills which we are happy to help with.