Are you a construction company owner looking to boost your visibility and expand your client base? If so, then you need to consider the power of search engine optimization (SEO). Through SEO, you can optimize your website’s content to appear higher in organic search rankings, driving more traffic to your site and giving you more … Read more
Guerrilla marketing is usually associated with the B2C arena – companies surprising their potential customers with unexpected and usually very innovative messages that cost a fraction of what more traditional marketing costs. Guerrilla marketing is less common in the B2B arena and it can sometimes feel almost tame when compared to B2C guerrilla marketing, but … Read more
Publish and forget is the easy attitude that most businesses have to content promotion. But, successful businesses are not like most businesses, success is process driven.
Marketing differentiates your business from every other business that your customer could choose. It is the first impression of your business, and we all know that first impressions DO count.
Have you ever seen Field of Dreams? Even if you haven’t, someone has at some point likely quoted you the line everyone seems to know from the movie: build it and they will come. And while it may have worked for Kevin Costner, the same will not likely be the case for your small business … Read more
Attracting and keeping the attention of other businesses can be much more challenging than generating and nurturing B2C leads, but the rewards are also far greater. Not only in terms of actual conversion value, but also in terms of the reputation, authority and contacts gained with each successful collaboration. Like everything else, it gets easier … Read more
The growth in digital online advertising and marketing spending is an area that all companies need to be aware of. Changes According to Google, the shift in media consumption since 2010 has been the following: Chanel 2010 … Read more
So the boss attends a digital marketing for accountants event, hears that LinkedIn and Twitter are really valuable platforms to be on, and comes back to the office asking you to get the accountancy firm more established on social media. Now it’s your job as the Marketing Manager of the firm to launch the business on … Read more
Content marketing is essential for startups that want to thrive. This guide will help you craft an effective content marketing strategy for your new business.
The words “small business digital marketing strategy” do have a very serious ring to them, don’t they? Even a bit ominous, if you ask me. When embarking on the amazing journey of running a small business (with the hopes of one day running a large business) – you need to do a lot of prepping … Read more
The best marketing doesn’t feel like marketing. – Tom Fishburne How many times have you heard that catchy concept of great products selling themselves? Probably many. And it has probably made you wonder whether you should pour all that money into marketing and advertising campaigns. If your product is great, that is. The truth is … Read more
For accountants getting the marketing and client acquisition process right makes the job of running your business less stressful. It is far easier, and more effective, to run marketing as an on-going process.
You’ve probably read all the stats claiming that customer acquisition is somewhere between five and 25 times more expensive than customer retention. Besides, your existing customers are 50% more likely to try your new products and spend 31% more than the new ones. But, all this doesn’t imply that customer retention should be your only … Read more
Growing your accounting firm requires a serious and strategic approach, and having a detailed marketing strategy in place is essential. However, marketing usually isn’t a top priority when we’re talking about smaller accounting firms, but growth requires investing more time and money in it. Making your firm more visible will result in generating better leads … Read more
We would all like more website traffic – without having to write new blog posts or think of post titles or need to build more links? This is the Blueprint to Solve that Problem Coming up with ideas to write about can be difficult. I want to make your life a bit easier while at the … Read more
Pillar content is simply great content that sites at the top of a topic hub. This piece of content will be one of the flagship articles on your website. It will show your expertise and experience.
If you are wondering what does a content marketing agency do and whether your business needs one, this guide explains everything in great detail.
Stay up-to-date with the latest digital marketing events in Ireland. BeFound.ie’s blog provides a comprehensive list of upcoming conferences and seminars.
80% of a company’s future profits come from just 20% of its existing customers is one of the stats frequently quoted in an attempt to illustrate the importance of customer retention, along with the fact that repeat customers spend 67% more in their third year than in their first year of doing business with a … Read more
Long gone are the days when you could promote your business and attract new customers by means of traditional marketing methods such as TV commercials, newspaper ads, and spam emails. Modern customers can now fast-forward your commercials, ignore your newspaper ads, and send pushy emails directly to spam. Banner blindness can render your marketing efforts … Read more