All too often, I have calls with small business owners about SEO, and the first thing they want to know is how much SEO will cost. It appears obvious that these business owners are shopping around and may likely buy based on price. Some companies will offer SEO for less than €500 per month – … Read more
This SEO case study focuses on AccountantOnline. We started working on their website in February 2017. In Jan of 2017, the website had around 400 visitors from Google; by Jan 2018, this was over 8,500 for the month. (Update: this has now doubled) We started with a technical SEO audit and a content audit. Both audits … Read more
As a solicitor or law firm, you know that your online presence is crucial to your success. With more and more people turning to search engines like Google to find legal services, it’s essential to have a strong SEO strategy in place. SEO, or search engine optimisation, is the practice of improving your website’s visibility … Read more
Are you a construction company owner looking to boost your visibility and expand your client base? If so, then you need to consider the power of search engine optimization (SEO). Through SEO, you can optimize your website’s content to appear higher in organic search rankings, driving more traffic to your site and giving you more … Read more
Despite the abundance of negative reports surrounding Google SEO, it’s important to note that Google actually endorses SEO for websites. Their comprehensive guidelines are in these two documents: here and here. This article serves as a simplified, concise introduction to improving your website’s ranking on Google, as opposed to Google’s extensive 32-page documentation. Essential Tips … Read more
Minimal search visibility makes all your content creation efforts futile. If no one finds your content and visits your website when they’re searching for solutions to their problems on the internet, then you’re in serious trouble. No traffic – no conversions – no revenue. That’s why many businesses, desperate in their attempts to attract their … Read more
You’ve probably read all the stats claiming that customer acquisition is somewhere between five and 25 times more expensive than customer retention. Besides, your existing customers are 50% more likely to try your new products and spend 31% more than the new ones. But, all this doesn’t imply that customer retention should be your only … Read more
Growing your business and attracting new customers heavily depends on how strong your online presence is. People have started spending a significant amount of time – 6 hours and 42 minutes, to be more precise, and this means that the internet is among the main sources of finding the information they need or learning about … Read more
Picture this – it’s the good old days. Customers saunter into a travel agency, flip through glossy brochures, point at their dream holiday spot, and voila! The agency takes care of the rest. Travel SEO? Never heard of it. Fast forward to the present, where holiday planning takes on a whole new meaning. Armed with … Read more
Guerrilla marketing is usually associated with the B2C arena – companies surprising their potential customers with unexpected and usually very innovative messages that cost a fraction of what more traditional marketing costs. Guerrilla marketing is less common in the B2B arena and it can sometimes feel almost tame when compared to B2C guerrilla marketing, but … Read more
You’ve been told that you are supposed to get links to your website, but you are still not sure why? Here are 8 big benefits of link-building.
Publish and forget is the easy attitude that most businesses have to content promotion. But, successful businesses are not like most businesses, success is process driven.
Let’s imagine that you are a first-time webmaster or a business owner whose company is working on a new website. You have big plans for it, you have an unlimited number of ideas for the website and you really, really wish for it to both wow users and make conversions. While you are working on it, … Read more
Imagine an accountancy firm, or professional services company, that keeps growing steadily. A company whose website keeps generating new business calls and leads every week. Right now, where do most of your new business come from? I have two main sources – referrals and Google search.
You’ve built a website, written a few posts, and now you need backlinks? Here are 7 ways you can build quality links to your site.
Links cost. It is that simple, there is no such thing as a free link. There are many benefits to link building, but it is going to cost you time or money. So which is best for you – time or money, as you will pay the cost of link building in one way or the … Read more
No matter what kind of business you run, it’s crucial for your potential customers to be able to find you on the internet. For this, you need so-called general SEO, that is, the work of optimising your website for global or national searches. In other words, if you want to target a particular audience regardless … Read more
Local SEO has become an increasingly important facet of search engine optimization, as it’s capable of amplifying your digital marketing efforts and turning them into foot traffic. According to Google, 82% of people rely on search engines to find local information. Similarly, there has been a 150% increase in the “near me” search phrases, which … Read more
Marketing differentiates your business from every other business that your customer could choose. It is the first impression of your business, and we all know that first impressions DO count.
We started working with Follow the Camino in July 2016. They initially hired us for a technical SEO audit. Their website had been hacked, made possible by an error on the part of their hosting company, and they needed to make sure everything had been cleaned up. (Note on the above image: I prefer to … Read more