Our latest articles.

woocommerce seo case study

WooCommerce SEO Case Study for Engineering Company

This engineering SEO case study will focus on one company and its products and services. However, I have had the pleasure of working in what is considered not sexy industries for many years.  Companies like engineering, construction, fabrication, stone suppliers & quarries, timber suppliers, cladding, substation safety and a bicycle manufacturer – you get the … Read more

B2B company employees brainstorming at a meeting

How to Increase B2B Sales Leads Through Your Website

Attracting and keeping the attention of other businesses can be much more challenging than generating and nurturing B2C leads, but the rewards are also far greater. Not only in terms of actual conversion value, but also in terms of the reputation, authority and contacts gained with each successful collaboration. Like everything else, it gets easier … Read more

Web traffic analytics page opened on a laptop

Easy SEO Quick Wins for More Traffic

Looking for some quick wins on your website to improve your rankings and get more clicks from Google? Making changes to websites often involve skills from different people across the business such as coding and design, but these 5 suggestions should be things you can work on without needing a line of code to be … Read more

cosmetic surgery case study

Cosmetic Surgery SEO Case Study

Medic updates in Google have made it a turbulent year for cosmetic surgery websites, their traffic and rankings. However, we still achieved great results. TL;DR 89% organic traffic increase 28% total traffic increase 40% increase in enquires (These are all year on year stats). We started working with the company in May 2018.  During the … Read more

SEO in tourism

SEO in Tourism: Things to Keep in Mind

As strange as it may seem, SEO and the travel industry have one thing in common – both deal with pointing customers in the right direction. If you’re in the tourism, travel and hospitality industry, you’ve most certainly noticed that the market is pretty saturated and that your competition is fierce. Nothing strange, given that … Read more

Content marketing for travel

Content Marketing for Travel Companies

The travel and tourism industry has been steadily growing, and according to stats, it’s one of the fastest growing sectors with bookings reaching $1.6 trillion in 2017. But, apart from being very lucrative, this market is also a highly competitive and saturated one, which means you have to tap into different marketing strategies if you … Read more

Tips for Improving SEO for Travel Websites

6 Tips for Improving SEO for Travel Websites

Not all those who wander are lost. We know what J.R.R. Tolkien meant to say, but appealing as it may sound in real life, it can’t be applied to your travel website. If it’s not easily found on the internet and does not appear in your target audience’s searches and queries, it’s obviously not a … Read more

SEO plugin loaded on a website

What is SEO and How Can It Help My Website

A needle in a haystack. That’s your website on the internet. With 5.6 billion searches processed by Google every day and the fierce competition consisting of approximately 400 million active websites, you can’t expect your target audience will just stumble upon your little corner on the World Wide Web and discover all the useful and … Read more

Marketer deciding on a budget

How to Decide on Your Digital Marketing Budget

The best marketing doesn’t feel like marketing. – Tom Fishburne How many times have you heard that catchy concept of great products selling themselves? Probably many. And it has probably made you wonder whether you should pour all that money into marketing and advertising campaigns. If your product is great, that is. The truth is … Read more

Ways to reach more customers

7 Ways to Reach More Customers Online in 2023

You’ve probably read all the stats claiming that customer acquisition is somewhere between five and 25 times more expensive than customer retention. Besides, your existing customers are 50% more likely to try your new products and spend 31% more than the new ones. But, all this doesn’t imply that customer retention should be your only … Read more

SEO visualised

How to Hire a Good SEO Company

SEO is all about Google.  Sure, there are SEO experts who dabble in Bing or DuckDuckGo, but for the most part, search engine optimisation is about Google search and ranking as high as possible in Google’s search results. Where do You Start? Because of this, it is always a good idea to go to the source … Read more

Accountant developing a marketing strategy

Marketing Strategies for Accountants

Growing your accounting firm requires a serious and strategic approach, and having a detailed marketing strategy in place is essential. However, marketing usually isn’t a top priority when we’re talking about smaller accounting firms, but growth requires investing more time and money in it. Making your firm more visible will result in generating better leads … Read more