Marketing Strategies for Accountants
Growing your accounting firm requires a serious and strategic approach, and having a detailed marketing strategy in place is essential. However, marketing usually isn’t a top priority when we’re talking about smaller accounting firms, but growth requires investing more time and money in it. Making your firm more visible will result in generating better leads […]
Email Marketing for Accountants
Exactly 50 years ago, a technology that will disrupt the way we communicate was invented. Apart from being convenient, email marketing has a very strong return on investment – for every pound you invest in it, you can expect to earn £42, which makes it one of the most cost-effective marketing approaches for accountants. And […]
Online Marketing for Accountants
Digital marketing has the highest ROI, and yet many accounting firms still mainly rely on the outbound approach and its traditional marketing methods. Although you can still attract new clients through newspaper ads, TV and radio commercials, and billboards, digital marketing has become indispensable for the firms providing accounting services. In this post, we’ll discuss […]
How to Find New Accounting Clients
One statistic frequently quoted to illustrate the importance of customer retention is that 80% of a company’s future profits come from just 20% of its existing customers. Another is that repeat customers spend 67% more in their third year than in their first year of doing business with a company. This data offers convincing arguments […]