Small Business Growth Blog

Blogging
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How to Create a Successful Business Blog

Growing your business and attracting new customers heavily depends on how strong your online presence is. People have started spending a significant amount of time – 6 hours and 42 minutes, to be more precise, and this means that the internet is among the main sources of finding the information they need or learning about […]...
Travel Marketing
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SEO for Travel Websites & Blogs

Back in the day, your customers walked into a travel agency, browsed a catalogue, settled on a destination, and the agency would do the rest. There was no need for travel SEO back then. Today people sit down at a computer, tablet, or smartphone and find a holiday. But not before carrying out lots of […]...
Travel Marketing
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Content Marketing for Travel Companies

The travel and tourism industry has been steadily growing, and according to stats, it’s one of the fastest growing sectors with bookings reaching $1.6 trillion in 2017. But, apart from being very lucrative, this market is also a highly competitive and saturated one, which means you have to tap into different marketing strategies if you […]...
AccountantsSEO Case Studies
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B2B SEO Case Study

This SEO case study focuses on AccountantOnline. We started working on their website in February 2017.  In Jan of 2017, the website had around 400 visitors from Google; by Jan 2018, this was over 8,500 for the month. (Update: this has now doubled) We started with a technical SEO audit and a content audit. Both audits […]...
Business Marketing
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7 Ways to Reach More Customers Online in 2021

You’ve probably read all the stats claiming that customer acquisition is somewhere between five and 25 times more expensive than customer retention. Besides, your existing customers are 50% more likely to try your new products and spend 31% more than the new ones. But, all this doesn’t imply that customer retention should be your only […]...
SEO Case StudiesTravel Marketing
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SEO Case Study for a Travel Company

We started working with Follow the Camino in July of 2016. They initially hired us for a technical SEO audit. Their website had been hacked, made possible by an error on the part of their hosting company and they needed to make sure everything had been cleaned up. (Note on the above image: I prefer […]...
Marketing
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How to Hire a Good SEO Company

SEO is all about Google.  Sure, there are SEO experts who dabble in Bing or DuckDuckGo, but for the most part, search engine optimisation is about Google search and ranking as high as possible in Google’s search results. Where do You Start? Because of this, it is always a good idea to go to the source […]...
On Page SEO
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A Beginners Guide to Google SEO Guidelines

With all the negative news about Google SEO, you might think that Google does not recommend SEO. However, Google recommends SEO for your website – you can read the full documents here and here. This post is a beginners guide to ranking higher on Google. Google’s documentation is a 32-page guide – this is shorter […]...
On Page SEO
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Keyword Research for SEO and Adwords

Keyword research is the most important element in any SEO campaign. Google’s search results are based on keywords. Type them in, get the results. No research = no dependable keywords, no title tags, unfocused blog calendar, missing opportunities. Keyword research done right = easy planning, a list of content titles, services or products laser targeted, and […]...
Uncategorized

How Much Does SEO Cost?

There is no one fits all package for SEO.  Websites come in all sizes, they cover many different areas which can be very competitive or less so. Building links for an insurance company will cost more than links for a Bed & Breakfast as webmasters know the value of outbound links. The cost of SEO […]...
eCommerce SEO
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The Anatomy of a Great Ecommerce Website

The eCommerce world is a dog eat dog one, though there are still easy wins in eCommerce. With consumers being presented with thousands of potential results for their search queries, the competitive landscape is fierce. In order to get the top spots on Google and succeed as an eCommerce business, you need to get surgical […]...