Small Business Growth Blog

eCommerce SEO
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The Anatomy of a Great Ecommerce Website

The eCommerce world is a dog eat dog one, though there are still easy wins in eCommerce. With consumers being presented with thousands of potential results for their search queries, the competitive landscape is fierce. In order to get the top spots on Google and succeed as an eCommerce business, you need to get surgical […]...
eCommerce SEO

4 Easy SEO Wins for E-commerce Websites

SEO is an ever-evolving beast but one principle remains the same: if you want to have a successful eCommerce business and run a website that people actually visit, then you need to make sure you have a world-class SEO strategy. In order to make sure that you have the best possible SEO strategy there are […]...
SEO Case Studies
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WooCommerce SEO Case Study for Engineering Company

This engineering SEO case study will focus on one company and its products and services. However, I have had the pleasure of working in what is considered not sexy industries for many years.  Companies like engineering, construction, fabrication, stone suppliers & quarries, timber suppliers, cladding, substation safety and a bicycle manufacturer – you get the […]...
Off Page SEO
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Link Building Strategies for eCommerce Sites

How is link building different for eCommerce sites? While the basic process of building links in itself works the same whether for eCommerce sites or any other sites, most SEO experts agree that eCommerce can be more difficult for one particular reason: It’s hard to get people to link to pages that have high commercial […]...
Accountants
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Email Marketing for Accountants

Exactly 50 years ago, a technology that will disrupt the way we communicate was invented. Apart from being convenient, email marketing has a very strong return on investment – for every pound you invest in it, you can expect to earn £42, which makes it one of the most cost-effective marketing strategies. And while it […]...
AccountantsBusiness Marketing
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SEO for Accountants

Imagine an accountancy firm, or professional services company, that keeps growing steadily. A company whose website keeps generating new business calls and leads every week. Right now, where do most of your new business come from? I have two main sources – referrals and Google search....
AccountantsSEO Case Studies
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B2B SEO Case Study

This SEO case study focuses on AccountantOnline.ie who we started working with during February 2017.  In Jan of 2017, the website had around 400 visitors from Google, by Jan 2018 this was over 8,500 for the month. (Update: this has now doubled) Cube Digital started in February with a technical SEO audit and a content audit. […]...
Blogging
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Guide to Creating a Successful Blog for Your Business

Growing your business and attracting new customers heavily depends on how strong your online presence is. People have started spending a significant amount of time – 6 hours and 42 minutes, to be more precise, and this means that the internet is among the main sources of finding the information they need or learning about […]...
Marketing
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How to Use Google Search Console for Content Ideas

Google Search Console is a must if you want to understand how your content performs as well as whether it’s properly optimized for Google. This is a free tool designed by Google to help its business users ensure that their websites are well-optimized for search, easily discoverable, and visible to a relevant audience. It’s safe […]...
Business Marketing
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What Is Content Marketing and Why It Matters? 

Long gone are the days when you could promote your business and attract new customers by means of traditional marketing methods such as TV commercials, newspaper ads, and spam emails. Modern customers can now fast-forward your commercials, ignore your newspaper ads, and send pushy emails directly to spam. Banner blindness can render your marketing efforts […]...
AccountantsBusiness Marketing
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Online Marketing for Accountants

Digital marketing has the highest ROI, and yet many accounting firms still mainly rely on the outbound approach and its traditional marketing methods. Although you can still attract new clients through newspaper ads, TV and radio commercials, and billboards, digital marketing has become indispensable for the firms providing accounting services. In this post, we’ll discuss […]...
Business Marketing
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7 Ways to Reach More Customers Online in 2021

You’ve probably read all the stats claiming that customer acquisition is somewhere between five and 25 times more expensive than customer retention. Besides, your existing customers are 50% more likely to try your new products and spend 31% more than the new ones. But, all this doesn’t imply that customer retention should be your only […]...
SEO Case StudiesTravel Marketing
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SEO Case Study for a Travel Company

We started working with Follow the Camino in July of 2016. They initially hired us for an SEO audit. Their website had been hacked, made possible by an error on the part of their hosting company and they needed to make sure everything had been cleaned up. (Note on the above image: I prefer to […]...