Blogging
Growing your business and attracting new customers heavily depends on how strong your online presence is. People have started spending a significant amount of time – 6 hours and 42 minutes, to be more precise, and this means that the internet is among the main sources of finding the information they need or learning about […]...
Link Building
You've been told that you are supposed to get links to your website, but you are still not sure why? Here are 8 big benefits of link-building....
Travel Marketing
Back in the day, your customers walked into a travel agency, browsed a catalogue, settled on a destination, and the agency would do the rest. There was no need for travel SEO back then. Today people sit down at a computer, tablet, or smartphone and find a holiday. But not before carrying out lots of […]...
Travel Marketing
The travel and tourism industry has been steadily growing, and according to stats, it’s one of the fastest growing sectors with bookings reaching $1.6 trillion in 2017. But, apart from being very lucrative, this market is also a highly competitive and saturated one, which means you have to tap into different marketing strategies if you […]...
Business Marketing
The words “small business digital marketing strategy” do have a very serious ring to them, don’t they? Even a bit ominous, if you ask me. When embarking on the amazing journey of running a small business (with the hopes of one day running a large business) – you need to do a lot of prepping […]...
AccountantsSEO Case Studies
This SEO case study focuses on AccountantOnline. We started working on their website in February 2017. In Jan of 2017, the website had around 400 visitors from Google; by Jan 2018, this was over 8,500 for the month. (Update: this has now doubled) We started with a technical SEO audit and a content audit. Both audits […]...
Business Marketing
For accountants getting the marketing and client acquisition process right makes the job of running your business less stressful. It is far easier, and more effective, to run marketing as an on-going process....
Business Marketing
You’ve probably read all the stats claiming that customer acquisition is somewhere between five and 25 times more expensive than customer retention. Besides, your existing customers are 50% more likely to try your new products and spend 31% more than the new ones. But, all this doesn’t imply that customer retention should be your only […]...
SEO Case StudiesTravel Marketing
We started working with Follow the Camino in July of 2016. They initially hired us for a technical SEO audit. Their website had been hacked, made possible by an error on the part of their hosting company and they needed to make sure everything had been cleaned up. (Note on the above image: I prefer […]...
Marketing
SEO is all about Google. Sure, there are SEO experts who dabble in Bing or DuckDuckGo, but for the most part, search engine optimisation is about Google search and ranking as high as possible in Google’s search results. Where do You Start? Because of this, it is always a good idea to go to the source […]...
On Page SEO
With all the negative news about Google SEO, you might think that Google does not recommend SEO. However, Google recommends SEO for your website – you can read the full documents here and here. This post is a beginners guide to ranking higher on Google. Google’s documentation is a 32-page guide – this is shorter […]...
On Page SEO
Keyword research is the most important element in any SEO campaign. Google’s search results are based on keywords. Type them in, get the results. No research = no dependable keywords, no title tags, unfocused blog calendar, missing opportunities. Keyword research done right = easy planning, a list of content titles, services or products laser targeted, and […]...
Link Building
Having great content will always make link building easier and therefore will also normally cost less. But, if you don't have great content, the minimum bar, then everything will be an uphill struggle....
Uncategorized
There is no one fits all package for SEO. Websites come in all sizes, they cover many different areas which can be very competitive or less so. Building links for an insurance company will cost more than links for a Bed & Breakfast as webmasters know the value of outbound links. The cost of SEO […]...
BloggingBusiness Marketing
Pillar content is simply great content that sites at the top of a topic hub. This piece of content will be one of the flagship articles on your website. It will show your expertise and experience....
Link Building
If you need links to your site but are not sure how to get them, here is how you can find great link building opportunities to increase traffic....
Link Building
You've built a website, written a few posts, and now you need backlinks? Here are 7 ways you can build quality links to your site....
Content Marketing
Content marketing is essential for startups that want to thrive. This guide will help you craft an effective content marketing strategy for your new business....
Content Marketing
If you are wondering what does a content marketing agency do and whether your business needs one, this guide explains everything in great detail....
eCommerce SEO
The eCommerce world is a dog eat dog one, though there are still easy wins in eCommerce. With consumers being presented with thousands of potential results for their search queries, the competitive landscape is fierce. In order to get the top spots on Google and succeed as an eCommerce business, you need to get surgical […]...
